The internet giant Amazon has announced plans to help European vendors sell items across the continent. The Pan-European Fulfilment program will allow sellers to ships their goods to an Amazon distribution centre within the EU. So, when an order is received, Amazon will pick, pack and ship the item to the buyers themselves, leading to what it claims will be faster and cheaper delivery costs. According to Amazon, cross-border sales are already extremely high within the EU, with UK sellers alone exporting nearly 1.77 billion Euro’s worth of goods last year. This further expansion of Amazon logistics across Europe increases competition with services like Royal Mail or TNT across the continent.