The Latest Insights from International Online Marketing
Amazon has announced that Swiss users can now buy from the German, French and Italian Amazon sites free of charge if they buy 49 Euros or more worth of items.
Amazon hopes that by removing delivery costs it will encourage more Swiss customers to engage in ecommerce.
Despite the country’s small size, Switzerland recently ranked seventh in an Ecommerce Europe report into key online shopping trends across the continent.
90% of internet users in Switzerland already engage in ecommerce, with 64% buying from foreign sites due to the limited number of Swiss sites.
The average online shopper in the country spends 2,000 Swiss francs a year, equivalent to 1,840 Euros.