Amazon has launched a groceries delivery service in India. Indian consumers will be able to order fresh fruit and vegetables via the Amazon Android app by clicking on the Amazon Now option. Amazon says that it aims to deliver these fresh groceries within 2 hours of the customer ordering them. The move puts Amazon in direct competition with Big Basket, which currently dominates the Indian groceries delivery market. Big Basket processes 35,000 orders every day in India. Amazon recently overtook both its biggest Indian rivals Flipkart and Snapdeal in terms of web traffic.