Amazon has taken steps to further penetrate the Canadian market. It has finally launched its Alexa-powered Echo speakers in the country, which includes Echo, Echo Dot and Echo Plus. To encourage customers, it has reduced its prices temporarily. It is likely that it has taken an interest in Canada in response to Google launching its own smart speaker called Google Home in the country earlier this year. Amazon has also opened a smart devices shop in Canada and launched Amazon Prime Music in the country.