The Indian ecommerce market has been reshaped yet again, as Amazon and Alibaba look to become two major players in the country. Alibaba has reportedly invested 177 million US dollars into the Indian payment service Paytm, meaning that it now owns 40% of the company, and 97% of One 97, Paytm's parent company. Paytm recently launched an update to its mobile platform, Paytm Mall, which works in a very similar way to Alibaba itself, meaning it now features “trusted sellers”. Meanwhile, Amazon has invested heavily in the Indian market since 2014. Recent financial troubles at two other major Indian ecommerce platforms, Flipkart and Snapdeal, mean that Alibaba and Amazon's presence in the country is ever more significant.Â
