Alipay To Launch In Japan

Alipay will use a different name to target Japan

Alibaba is hoping to find success in Japan with the expansion of its Alipay platform to the country. The service will be launched under a different brand in Japan, and will be made to be fully connectable to Japanese bank accounts. The move comes after both WeChat Pay and Alipay announced their intentions to target Chinese tourists abroad as part of their international plans. However, success in the market will be difficult, since Japanese consumers largely prefer using cash over existing services like Apple Pay. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe