The Latest Insights from International Online Marketing
14 September 2015.
The Chinese ecommerce giant Alibaba has seen its sales decrease, despite user engagement remaining high on the site.
The fall in sales is thought to be due to lack of consumer confidence due to the Chinese financial market crash and country’s ailing economy, rather than a sudden reduction in the ability of Chinese consumers to spend.
Alibaba has also seen a fall in its gross merchandise volume. This is partly due to Alibaba’s crackdown on counterfeit good, however, so will ultimately make the site “more sustainable and competitive in the long-term.”
Alibaba hopes that spending will pick up again on Single’s Day, which falls in November and is traditionally the busiest online shopping day in China, similar to Black Friday in the US. Last year, Single’s Day brought in sales worth over 9 billion US dollars for the Chinese ecommerce giant.