Alibaba Names Australia And New Zealand As Target Markets

Alibaba wants to serve 2 billion global customers

Alibaba Group’s President, Michael Evans, has visited Australia on a roadshow educating companies about how Alibaba can benefit them. The Chinese ecommerce giant is looking to expand further into international markets and has recently said that Australia and New Zealand are its next targets. Speaking at one of the events, Evans said the potential for the company’s growth is enormous, and that “ANZ is one of our key markets”, and that a strong position there would “advance our global goal of serving two billion consumers”. Currently, 1,300 Australian brands are on Alibaba’s Tmall site, with 80% of those entering China for the first time via the platform. Evans’ visit to the region comes at the same time as the Chinese brand looks to open its first office in the Australian city of Melbourne. 

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