Aldi has signed a deal with Instacart to deliver food to customers’ houses. The partnership now allows consumers to buy groceries, and have that order delivered the same day. Aldi has made the move following news from Amazon that it is expanding its own food delivery service, and its attempt to acquire the US supermarket Whole Foods. To begin with, Aldi will be launching the delivery service in Los Angeles, Atlanta and Dallas, “with potential for future expansion”. However, Bryan Roberts, director at TCC Global Retailer, argued that whilst supermarket delivery may be popular in European markets, “the US isn’t structurally set up for online [grocery delivery]”.