Airbnb To Increase Presence In Africa

Africa is an under-penetrated market

Airbnb is looking to increase its presence in Africa. Following a visit to the continent in early March, Airbnb's founder Brian Chesky said that it wanted to “double” the number of African users on the platform in 2017. He also added that growth is expected to continue far into the future in Africa, since it is a “relatively under-penetrated” market. This follows the news that Airbnb saw a 143% increase in guests in 2016. The top-ranked Airbnb country in Africa is currently South Africa, although the top five cities include locations from all across Africa. 

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