AirAsia To Launch Ecommerce Arm

The Latest Insights from International Online Marketing

The airline carrier AirAsia has said it will be expanding its business with the launch of an ecommerce arm. Its ecommerce arm will focus mainly on social gaming and online shopping, rather than airline-related services. It already sells tickets online. Non-airline related items already account for 20% of the company’s revenues. It hopes that the launch of its ecommerce arm will push this even higher. A spokesperson from AirAsia outlined the company’s goals, saying: “We aim to be the largest and most profitable interactive commerce company in Asia, by building a diversified portfolio of leading, specialised, and global ecommerce brands.” 

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