Age And Gender Differences In Chinese Internet Use

The Latest Insights from International Online Marketing

There are significant gender and age based differences in internet penetration in China, according to research by eMarketer. Males and young people see higher levels of internet penetration than females and older people. 55% of Chinese males currently access the internet at least once a month, but this falls to 50% for Chinese females. When looking at age, 92% of young people aged 25 to 34 use the internet at least once a month, but this falls to just 9% amongst the over-65s. eMarketer predicts that internet penetration will rise over the next 4 years, but that these gender and age based differences will persist. By 2020, 65% of males and 60% of females are predicted to be online, with the number of over-65s using the internet also set to rise to 14% by that time. 

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