A report from eTail Nordic has found that 80% of the top retailers in the Nordic region have both an app and a mobile-optimised website. Almost 20% had prioritised optimising their mobile site over focusing on an app. Of the retailers examined for the report, seven in ten had both a brick-and-mortar and online presence, whilst less than 30% were online-only. However, the study also found that just a quarter of retailers saw mobile sales make up more than 25% of total sales, with the majority only seeing mobile bring in between 11% and 20% of sales.Â
