The Latest Insights from International Online MarketingDemand for tablets in Japan is still growing, according to a study by MM Research Institute. 9.4 million tablets were shipped to the country in 2015, an increase of 8.4% on the previous year. Android was the most popular operating system, followed by iOS, with Windows coming in a distant third place. A separate study by ThinkAgent revealed that reading and sending emails was the most popular activity undertaken by Japanese tablet users, followed by visiting news and video websites and apps. Japan has an internet penetration rate of 86%, equivalent to 109 million people.
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