So, you have a fantastic product or service and you have big plans to expand your business internationally to reach a wider global audience – great! But how do you actually get your plans off the ground and turn them into a reality? Simply having a great product or service isn’t enough – you need to make sure people know it’s there, and give them a good reason to want to know more about it. It’s all about lead generation.
In order to get these global leads flowing in, you need to be visible in as many places as possible where potential customers might be and you need to clearly demonstrate your benefits to them. Why? Because there’s a lot of global competition out there and so you need to stand out from the crowd and address the needs of the audience in order to prove that you are relevant to them and grab their attention.
There are many different means of stirring up interest in your product or service. Whether it’s through guest blogging, participating in relevant forum discussions, submitting your details to the relevant local directories, or getting stuck in with the popular local social networks, all these methods will significantly help to increase your visibility, build relationships and establish trust with your target audience which will draw in those all-important leads.
Different methods work better in different markets, so whilst a social network such as VK is a valuable marketing channel in Russia and Eastern Europe, nobody really uses it outside this region. Understanding what works and what doesn’t in local markets will make or break success – and that’s where our international expertise really comes to the fore.
and turn your visitors into customers!