More speakers to be confirmed soon...

Alina Ghost

Alina Ghost


As an SEO industry speaker, podcast host of SEO with Mrs Ghost and in-house manager at Amara, Alina is a confident speaker with an abundance of real-life case studies to share.

More about Alina
Andy Atkins-Krüger

Andy Atkins-Krüger

Founder and CEO of Webcertain Group

Andy is a seasoned speaker and brings over 20 years’ experience in international marketing.

More about Andy
James Brockbank

James Brockbank


James is Managing Director & Founder at Digitaloft, a multi award-winning content-led search marketing agency working with global brands to deliver digital PR and link building campaigns in sectors including finance, insurance, travel and eCommerce.

More about James
Lada Kalashnikova

Lada Kalashnikova


Lada has worked in digital marketing since 2003. She has specialised in all aspects of search engines optimisation (SEO) but especially in technical SEO, multilingual search and mobile optimisation.

More about Lada


More sessions and full agenda will be confirmed soon...

Yandex SEO: Achieve organic search success in Russia

What are the main differences between SEO for Google and Yandex? What are the Yandex filters and algorithm updates that you need to know about? What are the SEO techniques that work for brands in Yandex? The aim of this session is to give you practical takeaways that can be applied to your current campaigns or help you successfully kick-start your new Russian marketing initiative. It is a unique chance to learn from a Russian search specialist with nearly a decade of experience.

Lada Kalashnikova – Acronis

Link acquisition at scale with globally-focused content campaigns

Do you struggle to scale your content campaigns globally and earn links from major publishers in Europe, the US and further afield? When you’re running an international SEO campaign, link acquisition through top-tier coverage in multiple countries and territories is a vital part of a successful strategy, however it’s one which marketers struggle to execute.

In this session, James will provide actionable insights into how you can execute content campaigns which earn links from top-tier publishers in multiple markets, showcasing how a change in the way you approach ideation, content formats and outreach can offer exciting stories to journalists across the world and allow you to scale up link acquisition on a global scale. He’ll share examples of campaigns which have delivered hundreds of editorial links across multiple markets by following a simple but effective process and showcase the impact which these had upon search visibility.

This is a practical session which will leave attendees returning to the office already planning how to maximise the results from their next globally targeted content campaign.

James Brockbank – Digitaloft

International migration 101

There’s a time and a place for subdomains but it’s not here. Mid 2018, Amara merged 9 sites into 1 by going through an international migration, seeing a 12% session uplift, on top of our YoY growth. Find out not only what territory came out on top and for what type of content but also how to persuade, prepare and monitor the migration so that you can go and do one yourself.

Alina Ghost – Amara

Navigating the complex world of geo-targeting and hreflang

For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.

Andy Atkins-Krüger – Webcertain


Bishopsgate Court, 4-12 Norton Folgate, London E1 6DQ

Buy tickets

The International Search Summit London runs as part of the SMX London event and tickets must be bought through the SMX website, or you can click the purchase button below to buy your tickets now!

Early Bird



per ticket

Early Bird price, expires 12 April



Full day conference in London

Refreshment breaks and lunch

Post-event networking drinks

1 month's premium access to Webcertain's Know-How subscription platform

*Cancellation policy

You may cancel your attendance by Tuesday 26 March 2019. Your registration will be refunded less a £100 processing fee.
Cancellations after Tuesday 26 March 2019 are non-refundable. You may transfer your registration to another person at any time by providing written authorisation.

Got a question for us?

If you’ve got any questions about the event or would like any additional information, get in touch!