From organic to paid to managing budgets, these talks will focus on how to create a global strategy which will bring results.
The days of organic-only social are gone, so paid is at the heart of any strategy. We’ll cover a range of strategies that can be deployed using paid social channels, as well as how to allocate and apply for budget.
We’re used to talking about LinkedIn, Facebook and Twitter but what about some of the other platforms which are not so prevalent yet present huge opportunities? From global platforms to country-specific market leaders, we’ll showcase when and how they can be incorporated into your campaigns and strategy.
The influence of influencers is yet to abate, so we’ll look at strategies for identifying, connecting with and partnering with influencers in different markets and different sectors.
Daiana’s degree in journalism gave her the writing, research and analytics skills she needs to conduct market researchMore about Daiana
Anlieka has worked as a Social Media Executive at Webcertain for over a year and has a background in media studies and film making.More about Anlieka
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