There is a lot of money to be made – and lost - through PPC and the keywords you do or don’t choose will play a major role in which camp you end up in. And there are a lot to choose from.
From broad match terms to exact keywords, competitor brand names to generic product phrases, the opportunities are endless but money can easily be wasted if efforts aren’t targeted at relevant, competitive and profitable terms. When you’re targeting multiple markets, the complexity increases and you’re going to need a whole new set of target keywords for every market – unless you’re ready to wave goodbye to your marketing budget for good.
We know that without understanding your industry, your goals, your brand and your competitors we won’t be able deliver the most effective keywords to support your campaign, which is why we start every project with a detailed briefing to ensure we get to know you and your products and services as well as we possibly can.
Then we combine it with our native knowledge of each target market so you can rest assured that we’re choosing terms that are going to accurately reflect your brand, resonate with your potential customers and drive conversions on your website.
It’s more than a list of words. The research we do will provide us with vital insights which will help develop effective paid search campaigns and improve their targeting and conversion rates. We’ll identify longtail terms, trends which don’t correlate with other markets and search terms that you’ve never associated with your brand. Our team will highlight keywords that could have negative impact on your CTR, conversions and even your brand, common misspellings which could drive traffic and special characters which are or aren’t used. The data we’ll collect will be used to determine the most effective match types for each term, based on factors such as demand and competition.
In a nutshell, we’re serious about getting you the best return and best results possible for your international media campaigns – and it all starts with keywords.
Find out today!