A guide to digital marketing in Germany

The German market is large, wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Germany. From reading this guide, you will learn about:

  • the current digital landscape in Germany, including internet penetration rates
  • the typical German internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in Germany
  • search engine marketing in Germany
  • how to localise your website for Germany
  • social media marketing in Germany
  • the local culture and language in Germany
  • e-commerce in Germany

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Germany.