Our guide focuses on the recent changes in the way search engines present their results, in particular the importance of user intent and behaviour. These deeply affect keyword optimisation as we know it, and in the guide we explore the best ways of dealing with these changes.
Our guide combines useful information with great design for a positive reading experience.
We explain difficult concepts such as semantic fields and user behaviour in simple terms.
Changes in the keywords planner will affect different countries and languages worldwide. Find out what this means for you!
We provide you with tips on how to deliver optimised content following recent industry changes, how to structure your website content effectively, and more!
By understanding the recent changes in the Keywords Planner and by following our tips, you will be able to comply with industry-standard best practices.
The information in this chapter is provided by industry experts and SEO specialists.
In our guide you will find all the information on the latest changes in how search engines work, how different ones are affected, and how you can makes sure that your performance remains strong.
Read our guide now, and learn about semantic search now!