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With recent changes in the PPC landscape bringing new challenges for marketers, Anu Adegbola from Zoopla joins us to talk about PPC automation, and the best ways to get started with it. She speaks about how automation can benefit your campaigns, but also...
Arianne Donoghue, Digital Marketing Manager at icelolly.com, talks to us about audiences within PPC. She discusses how paid search has changed over the years, how these changes have affected the humble keyword, the rising importance of audience targeting and how to go about...
Calls-to-action are a crucial part of any international PPC strategy. However, they vary considerably from country to country, and you should be aware of the best approach when it comes to translation and targeting countries where the same language is spoken. We cover...