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Evgeny Lomize, head of advertising at Yandex, joins us to take us through current advertising trends in the Russian market. Having been in charge of developing Yandex advertising technologies for almost two decades, Evgeny is a thought leader in his industry. We discuss...
Bing is testing custom audience targeting for advertisers. The feature is currently in the beta stage of testing and also allows brands to use their CRM, purchase history and subscription data files to target custom audiences. A spokesperson from Microsoft has...