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WeChat Pay has entered the European mobile payments market. Thanks to a collaboration with Wirecard, European retailers can now accept payments from WeChat Pay. WeChat Pay is the most popular mobile wallet in China, with 600 million active users. Its...
Denis Zlobin from Yandex sits down with Justyna Wilner to address the topic of the Russian mobile market. They discuss how to develop a strong strategy on mobile, getting good conversions through mobile campaigns and how to utilise Yandex.Metrica to improve campaigns. They...
Jafar Mahir joins us from Performics Mediavest to talk about targeting the Russian travel sector online. We discuss how marketers can approach the domestic travel market in the country, as well as how Russia itself stands apart from other countries and what opportunities...