Head of Yandex.Metrica, Viktor Tarnavskiy, compares the analytics tool with Google Analytics and explains its benefits in both the Russian market and worldwide. Talking to Justyna Wilner, he goes over how it differs to its American alternative and what businesses can do to...

Snapchat’s parent company Snap has acquired the location analytics firm Placed. According to Bloomberg, the acquisition cost 125 million US dollars, although this was not confirmed by Snap itself. Advertisers have recently stepped up pressure on platforms such as Snapchat to...

Google Analytics is about to enhance its AMP support. Whilst “billions” of AMP pages have been published since its launch last year, Google has said that it has received negative feedback regarding the feature’s ability to identify a full user journey. ...

We're joined by Marian Cramers, the Global Director of Network Agencies at Crimson Hexagon, a social analytics platform. She explains the benefits of social analytics tools, how to sift through the data and pick out the key points, and the future of social...

WeChat has launched a new feature on its social media app, enabling users to view data on user trends. Named “WeChat Index”, the tool was launched on the 23rd March 2017 and lets users view information such as the use of particular...

Twitter has introduced analytics to its Moments feature. Primarily used by brands or influencers on the platform, Moments is designed to allow users to connect a small string of tweets together in order to tell a story, much like the image-based story...

Accurately measuring whether you have successfully achieved a goal is important to any business. Kelly McClean from Tesco talks to us about measurement frameworks and how they help define what success looks like for a business or a project. He also explains how...

Businesses are always looking to improve customer experience. One way in which this can be done is through predicting consumers’ behaviour, to be able to give them what they want, sooner. Graeme Noseworthy from IBM joins us to chat about predictive analytics, which...

Understanding it’s customers is vital for any business wanting to succeed in ecommerce. However, Crowdcat has taken analytics a step further by using it in partnership with neuroscience. The company’s founder and CEO, Richard Summers, joins us to talk about how this way...

The Czech search engine Seznam has launched a new feature called Seznam Reporter. Seznam Reporter is a data analytics system that provides information about what users are searching for across Seznam’s various services. Seznam Reporter displays this information in tables and...