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Sam Noble talks to us about the important addition of audience data to the paid search landscape, and how it is impacting marketing strategy. We discuss bid adjustments, the varying features on different paid channels, remarketing and Sam shares tips on how marketers...
Google Analytics is about to enhance its AMP support. Whilst “billions” of AMP pages have been published since its launch last year, Google has said that it has received negative feedback regarding the feature’s ability to identify a full user journey. ...
We're joined by Marian Cramers, the Global Director of Network Agencies at Crimson Hexagon, a social analytics platform. She explains the benefits of social analytics tools, how to sift through the data and pick out the key points, and the future of social...
Twitter has introduced analytics to its Moments feature. Primarily used by brands or influencers on the platform, Moments is designed to allow users to connect a small string of tweets together in order to tell a story, much like the image-based story...