Head of Yandex.Metrica, Viktor Tarnavskiy, compares the analytics tool with Google Analytics and explains its benefits in both the Russian market and worldwide. Talking to Justyna Wilner, he goes over how it differs to its American alternative and what businesses can do to...

A new survey has revealed that more than half of consumers feel that marketers are not targeting them in an effective way. The study, conducted by BlueVenn, questioned more than 2,000 consumers in both the UK and the US, and 600 B2C...

Fernando Gonzalo from BeRepublic joins Gemma Houghton to chat about the advantages of social advertising. They discuss how large brands should be using platforms such as Facebook and Snapchat, and the value of correctly analysing the data gained from such campaigns. Fernando also...

Snapchat’s parent company Snap has acquired the location analytics firm Placed. According to Bloomberg, the acquisition cost 125 million US dollars, although this was not confirmed by Snap itself. Advertisers have recently stepped up pressure on platforms such as Snapchat to...

Jim Banks from Spades Media sits down with us to discuss the opportunities afforded by media buying, and what to avoid. He speaks about how to approach a new media buying strategy, using tracking to report accurate data, and the ins and outs...

Sam Noble talks to us about the important addition of audience data to the paid search landscape, and how it is impacting marketing strategy. We discuss bid adjustments, the varying features on different paid channels, remarketing and Sam shares tips on how marketers...

Google Analytics is about to enhance its AMP support. Whilst “billions” of AMP pages have been published since its launch last year, Google has said that it has received negative feedback regarding the feature’s ability to identify a full user journey. ...

Paul Poels from Philips talks to us about the ins and outs of the digital transformation that many businesses are currently experiencing. We discuss the role of technology in a process such as this, and how important it is to make cultural changes...

We're joined by Marian Cramers, the Global Director of Network Agencies at Crimson Hexagon, a social analytics platform. She explains the benefits of social analytics tools, how to sift through the data and pick out the key points, and the future of social...

IBM has announced a collaboration with AT&T in order to help it better analyse its Internet of Things (IoT) data through its cloud technology. AT&T’s head of Internet of Things, said that businesses are now “eager for actionable data insights from their...