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We're joined by Marian Cramers, the Global Director of Network Agencies at Crimson Hexagon, a social analytics platform. She explains the benefits of social analytics tools, how to sift through the data and pick out the key points, and the future of social...
Twitter has introduced analytics to its Moments feature. Primarily used by brands or influencers on the platform, Moments is designed to allow users to connect a small string of tweets together in order to tell a story, much like the image-based story...
Accurately measuring whether you have successfully achieved a goal is important to any business. Kelly McClean from Tesco talks to us about measurement frameworks and how they help define what success looks like for a business or a project. He also explains how...
Design is often thought of as a purely creative exercise, but is actually something that can and should be directly affected by data. We discuss the role of that data in design with Liverpool John Moores University’s, Dominic Hurst. He talks to us...
As the usage of apps continues to grow and evolve from smartphones and handheld devices to products connected to the Internet Of Things, so does the importance of understanding and utilising their data. We chat to the founder of app data start-up Reincubate,...
Whilst it may take time, organisational change is something that is vital when implementing new, data driven technologies. Digital analytics consultant, Stephane Hamel, joins us to discuss how a company can effectively and successfully implement analytics, whilst changing organisational culture to suit its...