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Dawn Anderson from Move It Marketing joins us to discuss ‘Generational Cruft’ and technical debt, and the complicated issues that they can cause for ranking and SEO. We talk about some of the main causes of these problems, like having the wrong page...
Stephen Kenwright from Branded3 joins us to discuss the changes in search across markets where tailored search engines are attracting more and more traffic. We take a look at verticals where consumers are directly visiting sites such as Skyscanner and Auto Trader to...
We’re joined by Gerry White from Just Eat who talks about the challenges of managing large-scale SEO projects in multiple markets, and the importance of working with other teams within the business. We also discuss the most valuable tools within SEO, and what...
Vodafone's Lead SEO for Global, Nick Wilsdon, discusses the company's international SEO strategy. He explains why it is important to share knowledge between markets, centralise reports, and introduce automation. He also speaks about encouraging different teams around the world by being able to measure...