International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

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China

How To Guides

A guide to KOC marketing in China

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China

How To Guides

Weibo glossary: Help to get you started

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China

Country Guides

Online consumer behaviour report: China

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Germany

Country Guides

Online consumer behaviour report: Germany

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Japan

Country Guides

Online consumer behaviour report: Japan

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Netherlands

Country Guides

Online consumer behaviour report: Netherlands

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United Kingdom

Country Guides

Online consumer behaviour report: UK

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China

Video

Targeting China: An action plan to bring online success

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China

Slides

Targeting China: An action plan to bring online success

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China

Video

Digital marketing insights for China in 2020

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China

Slides

How to run effective search campaigns in China

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China

Video

Webinar: How to run effective search campaigns in China

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China

Video

Webinar: Using WeChat to grow sales in China

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China

Slides

Using WeChat to grow sales in China

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China

Country Guides

Webcertain Search And Social Report 2020: China

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Germany

Country Guides

Webcertain Search And Social Report 2020: Germany

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Japan

Country Guides

Webcertain Search And Social Report 2020: Japan

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Netherlands

Country Guides

Webcertain Search And Social Report 2020: Netherlands

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United Kingdom

Country Guides

Webcertain Search And Social Report 2020: UK

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Online marketing tactics for you

Social

How To Guides

A guide to Weibo for business

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Social

How To Guides

A guide to KOC marketing in China

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Localisation

How To Guides

A guide to translation in the education sector

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Social

How To Guides

Storytelling on social media for the education sector

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Social

Video

Webinar: International social media strategy for 2021

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Social

Slides

International social media strategy for 2021

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Paid Media

Video

Webinar: International paid search strategy for 2021

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Paid Media

Slides

International paid search strategy for 2021

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Social

How To Guides

Weibo glossary: Help to get you started

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Localisation

How To Guides

A guide to translation memory and CAT tools

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Social

How To Guides

A guide to WeChat for business

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Localisation

Video

Webinar: Search and social strategy for the Middle East

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Localisation

Slides

Search and social strategy for the Middle East

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Social

Video

Webinar: Why B2B brands should advertise on Pinterest

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Social

Slides

Why B2B brands should advertise on Pinterest

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Localisation

Country Guides

A guide to digital marketing in France

by Cécile Bonleu-Pastore

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Localisation

Video

Webinar: How to succeed online in the Middle East

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Localisation

Slides

How to succeed online in the Middle East

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Social

Video

Webinar: Why B2C brands should advertise on Pinterest

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Social

Slides

Why B2C brands should advertise on Pinterest

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Test yourself and get a certificate

Certification

Quiz: Weibo for business

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Certification

Quiz: KOC marketing in China

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Certification

Quiz: Storytelling on social media for the education sector

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Certification

Quiz: Translation in the education sector

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Certification

Quiz: Weibo glossary

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Certification

Quiz: Translation memory and CAT tools

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Certification

Quiz: WeChat for business

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Certification

Quiz: Digital marketing in France

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Certification

Quiz: Digital marketing in Mexico

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Certification

Quiz: How to set goals and measure results in B2B

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Certification

Quiz: Lead generation campaigns on social media

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Certification

Quiz: Conversion rate optimisation

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Certification

Quiz: Audio-visual translation

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Certification

Quiz: Key tools for translation quality assurance

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Certification

Quiz: How manufacturers can use storytelling on social media

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Certification

Quiz: To translate, localise, transcreate or copywrite?

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Certification

Quiz: False friends in online content

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Certification

Quiz: YouTube video production

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Certification

Quiz: YouTube video pre-production

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Certification

Quiz: Images in content marketing

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All about India

Country Guides

Online consumer behaviour report: India

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Video

Digital marketing insights for India in 2020

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Country Guides

Webcertain Search And Social Report 2020: India

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Country Guides

Webcertain Search And Social Report 2018: India

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News

Google launches SEO Snippets in Hindi

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News

India is world's fastest growing mobile payments market

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News

Online shopping behaviours in India

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News

Paytm And WhatsApp Battle It Out In India

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News

Amazon Winning India's Ecommerce Battle

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News

India Rejects Proposed Ecommerce Rules From WTO

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News

Google Tez Mobile Payments App Launches In India

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News

Zara To Launch Ecommerce Site In India

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News

Coca-Cola Wants To Make India Its Third Largest Market

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News

Alibaba And Amazon Back Indian Online Grocery Companies

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News

Amazon Pay Enters Indian Digital Wallet Market

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News

Google Voice Search Adds 8 Indian Languages

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News

Indian Mobile Users Want Customised Online Adverts

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News

Digital Travel Sales In India To Hit $22.5 Billion

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News

Tencent To Introduce 'Blue Packets' In India

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News

Paytm To Launch Messaging Service To Battle WhatsApp

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eCommerce for you

Slides

How to pivot during crisis and return stronger for SMEs

by Julia Munder

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Video

How to pivot during crisis and return stronger for SMEs

by Julia Munder

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Video

8 countries with local e-commerce sites

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Video

The secret to boosting your Amazon sales

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Video

Harnessing Amazon PPC for global growth

by Julia Munder

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Video

Using automated bidding strategies for global expansion

by Sven O. Wilhelm

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Video

Scaling PR and link building internationally

by Dominik Schwarz

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News

Yandex and Sberbank to launch e-commerce site Beru

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News

New Bing Shopping Campaigns features rolled out

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Video

Amazon marketing: Tips and tactics for success

by Gil Lang

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Video

The challenges of currency management in travel

by Antonio Rami

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News

M-commerce to grow strongly in 2018

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News

Ecommerce taxes coming to South East Asia

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News

Fitbit launches mobile payments solution Fitbit Pay

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News

Ecommerce behaviour on Amazon revealed

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News

Alibaba to help French businesses sell in China

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News

Ecommerce in Finland on the increase

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News

88% of Americans research online then buy in-store

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News

India is world's fastest growing mobile payments market

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News

Taobao's fight against counterfeit goods in 2017

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Taking a look at China

How To Guides

A guide to Weibo for business

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How To Guides

A guide to KOC marketing in China

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How To Guides

Weibo glossary: Help to get you started

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Country Guides

Online consumer behaviour report: China

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Video

Targeting China: An action plan to bring online success

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Slides

Targeting China: An action plan to bring online success

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Video

Digital marketing insights for China in 2020

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Slides

How to run effective search campaigns in China

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Video

Webinar: How to run effective search campaigns in China

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Video

Webinar: Using WeChat to grow sales in China

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Slides

Using WeChat to grow sales in China

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Country Guides

Webcertain Search And Social Report 2020: China

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Video

Webinar: How to succeed online in China

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Slides

How to succeed online in China

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Video

Why you need to be on WeChat when targeting China

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Video

Opening a Baidu advertising account: What you’ll need

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Country Guides

Webcertain Search And Social Report 2018: China

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News

Google launches AR tech in China

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News

Baidu AI can mimic voices after 1 minute of training

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News

WeChat usage explodes over Chinese New Year

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Let's review Content Marketing

How To Guides

How manufacturers can use storytelling on social media

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How To Guides

The impact of false friends on online content

by Webcertain Content

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How To Guides

YouTube marketing - Part 4

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How To Guides

YouTube marketing - Part 3

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How To Guides

The importance of images in content marketing

by Bryan Sutton

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How To Guides

A guide to international multichannel marketing

by Zanna Pupele

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How To Guides

Content marketing in the technology sector

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Video

Intent-based content optimisation for global companies

by Kathryn Parsons

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Slides

Intent-based content optimisation for global companies

by Kathryn Parsons

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How To Guides

How to plan and execute a successful webinar

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How To Guides

YouTube marketing - Part 2

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Video

Why to regularly maintain your WordPress website

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Video

Gamification as an essential part of content marketing

by Becky Simms

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Video

Video translation: The three main options explained

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Video

Why a good logo is worth 1,000 words for your business

by Patricia Paladini Adell

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Video

Lessons learnt and best practices in global readiness

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Video

Global content for local customer experiences

by Bruno Herrmann

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Video

Scaling content marketing for global audiences

by Leona Frank

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Video

Webinar for B2B product marketers

by Maja Morawska

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Video

Scaling PR and link building internationally

by Dominik Schwarz

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Japan in more detail

Country Guides

Online consumer behaviour report: Japan

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Country Guides

Webcertain Search And Social Report 2020: Japan

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Video

Secrets to Japanese SEO success

by Brad Lucido

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Country Guides

Webcertain Search And Social Report 2018: Japan

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News

Yahoo Japan found guilty of defamation

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News

Google To Double Its Presence In Japan

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News

Traditional TV Dominates In Japan

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News

Instagram Is Fastest Growing Social Network In Japan

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News

Alipay To Launch In Japan

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News

Luxury Brands Wary Of Japanese Ecommerce Market

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News

Mobile Contactless Payments Unpopular In Japan

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News

Rakuten Holds Off Amazon In Japan

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News

Twitter Is Most Popular Social Network In Japan

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News

Line Announces Focus On AI

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News

Japan Legalises Shared Economy Rental Apps

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News

Digital Advertising Ineffective In Japan

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News

Japanese Online Shoppers Prefer Browsers Over Apps

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News

Social Media Tops In-Feed Ad Spend In Japan

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News

Digital News Becoming More Popular In Japan

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News

Japan Rejects Right To Be Forgotten

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Learning about SEO

Slides

Triggering and improving your knowledge panel

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Slides

Set up an international SEO team that fits your budget

by Nitin Manchanda

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Slides

Missed opportunities in international search

by Bill Hunt

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Slides

How to deliver a successful global migration

by Gunter Gabriel

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Slides

Making Google Analytics work for you

by Colleen Harris

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Video

Triggering and improving your knowledge panel

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Video

Set up an international SEO team that fits your budget

by Nitin Manchanda

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Video

Missed opportunities in international search

by Bill Hunt

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Video

How to deliver a successful global migration

by Gunter Gabriel

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Video

Making Google Analytics work for you

by Colleen Harris

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Video

International SEO panel discussion

by Andy Atkins Krüger

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Video

Q&A session with Google

by Gary Illyes

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Video

Webinar: Knowledge panels around the world

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Slides

Knowledge panels around the world

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Slides

Search marketing in Russia

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Video

Webinar: Search marketing in Russia

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Video

Cultural dimensions and global digital marketing

by Brian O'Flynn

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Video

How to build better links than your competitors

by James Brockbank

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Video

Targeting China: An action plan to bring online success

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Video

Google is your new homepage and it's very geo-sensitive

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Time to look at United Kingdom

Country Guides

Online consumer behaviour report: UK

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Country Guides

Webcertain Search And Social Report 2020: UK

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Country Guides

Webcertain Search And Social Report 2018: UK

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News

Bing launches intelligent answers in UK

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News

Smartphones are top device for mcommerce in UK

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News

Many Companies Unprepared For GDPR

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News

Global Opportunities For UK Retailers This Black Friday

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News

Free Delivery Important To UK Online Shoppers

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News

The Key Areas UK Ecommerce Sites Must Improve

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News

UK Ad Group Calls For Ad Measurement Standardisation

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News

UK Ecommerce Rose By Nearly 18% In 2016

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News

UK Proposes New Right To Be Forgotten Law

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News

British Vogue Starts Using Snapchat

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News

Digital Accounts For Over 50% Of UK Media Ad Spend

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News

Amazon Is The UK's Most Trusted Retailer

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News

UK Proposes New ATOL Law To Improve Digital Regulation

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News

Tesco To Introduce One-Hour Delivery Service

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News

Brexit Slowing UK Ad Spend

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News

UK Christmas Shopping Peaks Set For November

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News

UK Groceries E-Shoppers Want Country Of Origin Info

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The secrets of Paid Media

Video

Webinar: International paid search strategy for 2021

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Slides

International paid search strategy for 2021

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How To Guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

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Slides

How to use custom intent audiences for global customers

by Matt Beswick

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Video

How to use custom intent audiences for global customers

by Matt Beswick

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How To Guides

An introduction to conversion rate optimisation

by Mona Wang

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Video

Webinar: International student recruitment

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Slides

International student recruitment

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Video

Webinar: Search marketing in South Korea

by Esther Park

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Slides

Search marketing in South Korea

by Esther Park

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Video

Webinar: Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

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Slides

Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

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Video

Adapting global paid search strategies in tough times

by Webcertain Media

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Video

Using automation to drive growth in paid performance

by David Merrifield

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Slides

Adapting global paid search strategies in tough times

by Webcertain Media

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Slides

Using automation to drive growth in paid performance

by David Merrifield

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Video

How to write ads for international markets

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How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

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Video

Why you should advertise your products on Amazon

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Video

Conversion rate optimisation can boost your performance

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Latest guides

How To Guides

A guide to Weibo for business

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How To Guides

A guide to KOC marketing in China

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How To Guides

A guide to translation in the education sector

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How To Guides

Storytelling on social media for the education sector

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How To Guides

Weibo glossary: Help to get you started

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How To Guides

A guide to translation memory and CAT tools

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How To Guides

A guide to WeChat for business

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How To Guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

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How To Guides

How to create lead generation campaigns on social media

by Anlieka Marconi

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How To Guides

An introduction to conversion rate optimisation

by Mona Wang

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How To Guides

A guide to audio-visual translation

by Samantha Brazel

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How To Guides

7 key tools for translation quality assurance

by Samantha Brazel

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How To Guides

How manufacturers can use storytelling on social media

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How To Guides

Translation, localisation, transcreation, copywriting

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How To Guides

The impact of false friends on online content

by Webcertain Content

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How To Guides

YouTube marketing - Part 4

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How To Guides

YouTube marketing - Part 3

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How To Guides

The importance of images in content marketing

by Bryan Sutton

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How To Guides

A guide to advertising on Facebook

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How To Guides

A guide to buying technical translation

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Germany in focus

Country Guides

Online consumer behaviour report: Germany

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Country Guides

Webcertain Search And Social Report 2020: Germany

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Country Guides

Webcertain Search And Social Report 2018: Germany

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News

New social media law comes into effect in Germany

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News

23% Of German Companies Engage In Ecommerce

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News

Germans Celebrate Longer Tweets With Enormous Words

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News

German Ecommerce Market Grows 12% In 1 Year

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News

Zalando Introduces Loyalty Scheme

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News

In-App Purchases Rise In German Gaming Industry

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News

German Ecommerce Site Crowdfox Sees Strong Growth

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News

Germany Passes Strict New Social Media Law

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News

AmazonFresh Launches In Germany

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News

Telefonica Gives Germany Personal Data Control

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News

Top German Ecommerce Payment Method Revealed

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News

Snapchat Is Growing Fast In Germany

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News

Otto Has Used AI To Reduce Its Returns

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News

Google Ad Budgets Fall In Germany

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News

Online Advertisers In Germany Face Strict New Rules

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News

DHL To Help Launch Amazon Fresh In Germany

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News

Ad Blocking Falls In Germany

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Understanding Social

How To Guides

A guide to Weibo for business

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How To Guides

A guide to KOC marketing in China

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How To Guides

Storytelling on social media for the education sector

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Video

Webinar: International social media strategy for 2021

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Slides

International social media strategy for 2021

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How To Guides

Weibo glossary: Help to get you started

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How To Guides

A guide to WeChat for business

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Video

Webinar: Why B2B brands should advertise on Pinterest

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Slides

Why B2B brands should advertise on Pinterest

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Video

Webinar: Why B2C brands should advertise on Pinterest

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Slides

Why B2C brands should advertise on Pinterest

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Slides

Is social media missing from your SEO strategy?

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Video

Is social media missing from your SEO strategy?

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How To Guides

How to create lead generation campaigns on social media

by Anlieka Marconi

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Video

Webinar: Social media strategy for South Korea

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Slides

Social media strategy for South Korea

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Video

Webinar: Social media strategy for Russia

by Zanna Pupele

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Slides

Social media strategy for Russia

by Zanna Pupele

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How To Guides

A guide to advertising on Facebook

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Video

4 countries where social media isn’t what you’d expect