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Facebook has begun building its own neuroscience lab, with the intention of developing new, science-based marketing techniques for advertisers. Named ‘The Centre for Marketing Science Innovation’, its main building is currently under construction in New York. Facebook’s director of advertising research...
Yandex.Money is planning to introduce a multitude of new features to its payment service, via a new deal with Google’s Android Pay. New features will enable users to pay for purchases with Yandex.Money with contactless payments or virtually, as long as they...
Stark rank changes have seen solid internet societies in the UK and France slide from their coveted Top 10 positions while Germany hovers in the relegation zone – proof if it were needed that near-saturated European internet populations are losing a little of...
Marion Jourdan from Olapic talks about about how online businesses can benefit from, and optimise, user generated content. We discuss how user generated content plays a large role in increasing consumer trust, repurposing the content, and what steps can be taken to keep...
To make sure you stand out in today’s competitive digital market, learn how to use Dynamic Keyword insertion effectively. Our guide covers the technicalities of how it works in both Yandex and Google, the mistakes to avoid, as well as providing useful tips...