International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

Latest content hot off the press

Video

Opening a Naver advertising account: What you’ll need

by Gemma Houghton

View

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

View

Video

Interactive Q&A session with Google

by Gary Illyes

View

Video

Secrets to Japanese SEO success

by Brad Lucido

View

Video

How to crush a global SEO rollout

by Esteve Castells

View

Video

Localisation strategies for global success

by Hristina Racheva

View

Video

How not to scale international link building

by James Finlayson

View

Video

High-speed, low-cost and scalable globalisation

by Yuka Nakasone

View

Video

International online reputation management

by Chris Silver Smith

View

Video

Why you need to be on WeChat when targeting China

by Gemma Houghton

View

Certification

Test: Keywords and content for global SEO

by Webcertain Training

View

Video

Gamification as an essential part of content marketing

by Becky Simms

View

Video

How SEOs and linguists can benefit each other

by Elena Torres

View

Video

How Google lead form extensions can boost conversions

by Gemma Houghton

View

Video

World news: What and how international people search

by Gabriele Kahlout

View

Video

Going beyond tech to drive digital asset optimisation

by Daniel Smulevich

View

Video

How to win friends and influencers internationally

by Daiana Damacus

View

Video

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

View

Video

How to rank higher than position 1 on Google

by Fernando Angulo

View

Video

5 false assumptions about your traffic

by Andraž Štalec

View

Video

Why creatives are so important for banner ads

by Gemma Houghton

View

Video

Why translation reviews are so important

by Gemma Houghton

View

Video

How data-driven keyword research can improve SEO

by Gemma Houghton

View

Video

The benefits of PPC ad localisation

by Gemma Houghton

View

Video

Opening a Baidu advertising account: What you’ll need

by Gemma Houghton

View

Countries you might be interested in.

China

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

View

China

Video

Why you need to be on WeChat when targeting China

by Gemma Houghton

View

China

Video

Opening a Baidu advertising account: What you’ll need

by Gemma Houghton

View

United Kingdom

How To Guides

Translation for the travel and tourism industry

by Webcertain Translates

View

United Kingdom

News

Bing launches intelligent answers in UK

by Callum O'Connell

View

China

News

Google launches AR tech in China

by Gemma Houghton

View

China

News

Baidu AI can mimic voices after 1 minute of training

by Callum O'Connell

View

China

News

WeChat usage explodes over Chinese New Year

by Gemma Houghton

View

China

News

Baidu had a strong Q4 2017

by Callum O'Connell

View

United States

News

Only 6% of US companies prepared for GDPR

by Elin Box

View

United States

Video

How will net neutrality changes affect the US?

by Jens Kuhn

View

China

News

China clamps down on VPNs in censorship push

by Elin Box

View

United States

News

88% of Americans research online then buy in-store

by Callum O'Connell

View

China

News

Taobao's fight against counterfeit goods in 2017

by Gemma Houghton

View

United Kingdom

News

Smartphones are top device for mcommerce in UK

by Elin Box

View

China

News

Baidu accused of illegally obtaining user data

by Callum O'Connell

View

United States

News

Search engines increasingly important for ecommerce

by Elin Box

View

China

News

Google To Launch AI Research Centre In China

by Gemma Houghton

View

United Kingdom

News

Many Companies Unprepared For GDPR

by Callum O'Connell

View

China

News

Baidu And Xiaomi Announce Partnership

by Callum O'Connell

View

Online marketing tactics for you

Paid Media

Video

Opening a Naver advertising account: What you’ll need

by Gemma Houghton

View

Content Marketing

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

View

Localisation

Video

Localisation strategies for global success

by Hristina Racheva

View

Localisation

Video

High-speed, low-cost and scalable globalisation

by Yuka Nakasone

View

Social

Video

International online reputation management

by Chris Silver Smith

View

Social

Video

Why you need to be on WeChat when targeting China

by Gemma Houghton

View

Content Marketing

Video

Gamification as an essential part of content marketing

by Becky Simms

View

Localisation

Video

How SEOs and linguists can benefit each other

by Elena Torres

View

Paid Media

Video

How Google lead form extensions can boost conversions

by Gemma Houghton

View

Paid Media

Video

Going beyond tech to drive digital asset optimisation

by Daniel Smulevich

View

Social

Video

How to win friends and influencers internationally

by Daiana Damacus

View

Paid Media

Video

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

View

Paid Media

Video

Why creatives are so important for banner ads

by Gemma Houghton

View

Localisation

Video

Why translation reviews are so important

by Gemma Houghton

View

Paid Media

Video

The benefits of PPC ad localisation

by Gemma Houghton

View

Paid Media

Video

Opening a Baidu advertising account: What you’ll need

by Gemma Houghton

View

Paid Media

Video

Why it’s important to run regular search query reports

by Gemma Houghton

View

Paid Media

Video

Let AI optimise your Google responsive search ads

by Gemma Houghton

View

Paid Media

Video

How bespoke landing pages can boost your performance

by Gemma Houghton

View

Social

Video

Why to conduct market research before expanding

by Gemma Houghton

View

Test yourself and get a certificate

Certification

Test: Keywords and content for global SEO

by Webcertain Training

View

Certification

Test: Social media on Naver

by Webcertain Training

View

Certification

Test: B2B social media strategy

by Webcertain Training

View

Certification

Test: Social media for the technology sector

by Webcertain Training

View

Certification

Test: How hotels can increase direct online bookings

by Webcertain Training

View

Certification

Test: Search advertising on Naver

by Webcertain Training

View

Certification

LinkedIn Sponsored Updates

by Daiana Damacus

View

Certification

Exploring Geo-targeting For Your Website

by Webcertain YMGU & Training

View

Certification

Exploring Yandex Media Contextual Banner (MCB)

by WebCertain

View

Quizzes

Social Media Platforms - QUIZ

by Umay Jones

View

Quizzes

International SEO Fundamentals Quiz

by Elin Box

View

All about Canada

News

Amazon Launches Echo Smart Speakers In Canada

by Gemma Houghton

View

News

Canadian Ecommerce Market Sees Strong Growth

by Webcertain Group

View

News

Google Canada Court Ruling Raises Censorship Concerns

by Gemma Houghton

View

News

Mcommerce Sees Slow Uptake In Canada

by Gemma Houghton

View

News

Canadian Small Businesses Not Embracing Ecommerce

by Callum O'Connell

View

News

Google Invests $5 Million Into AI Research

by Callum O'Connell

View

News

$5 Million To Be Invested In Quebec Digital Retail

by Webcertain Group

View

Video

Targeting The Ecommerce Market In Quebec

by Stephane Hamel

View

SEO for you

Video

Interactive Q&A session with Google

by Gary Illyes

View

Video

Secrets to Japanese SEO success

by Brad Lucido

View

Video

How to crush a global SEO rollout

by Esteve Castells

View

Video

How not to scale international link building

by James Finlayson

View

Video

World news: What and how international people search

by Gabriele Kahlout

View

Video

How to rank higher than position 1 on Google

by Fernando Angulo

View

Video

5 false assumptions about your traffic

by Andraž Štalec

View

Video

How data-driven keyword research can improve SEO

by Gemma Houghton

View

Video

How rich snippets can improve your SEO

by Gemma Houghton

View

Video

Why it’s important to monitor your website’s SEO

by Gemma Houghton

View

Video

Why it’s important to conduct monthly ranking reports

by Gemma Houghton

View

Video

Why you need to involve SEO in website migration

by Gemma Houghton

View

Video

Why to use Google Optimise to boost your conversions

by Gemma Houghton

View

Video

Why your analytics isn't as accurate as you think (yet)

by Sara Clifton

View

Video

How to scale technical SEO internationally

by Miranda Gahrmann

View

Video

Why hreflang is crucial to international SEO success

by Mauro Cattaneo

View

Video

How to get 100% Lighthouse performance score

by Polly Pospelova

View

Slides

How to crush a global SEO rollout

by Esteve Castells

View

Slides

How to get 100% Lighthouse performance score

by Polly Pospelova

View

Slides

World news: What and how international people search

by Gabriele Kahlout

View

Taking a look at China

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

View

Video

Why you need to be on WeChat when targeting China

by Gemma Houghton

View

Video

Opening a Baidu advertising account: What you’ll need

by Gemma Houghton

View

News

Google launches AR tech in China

by Gemma Houghton

View

News

Baidu AI can mimic voices after 1 minute of training

by Callum O'Connell

View

News

WeChat usage explodes over Chinese New Year

by Gemma Houghton

View

News

Baidu had a strong Q4 2017

by Callum O'Connell

View

News

China clamps down on VPNs in censorship push

by Elin Box

View

News

Taobao's fight against counterfeit goods in 2017

by Gemma Houghton

View

News

Baidu accused of illegally obtaining user data

by Callum O'Connell

View

News

Google To Launch AI Research Centre In China

by Gemma Houghton

View

News

Baidu And Xiaomi Announce Partnership

by Callum O'Connell

View

News

Baidu Announces Smart Speaker And Home Robots

by Callum O'Connell

View

News

Singles' Day 2017 Breaks Ecommerce Records In China

by Gemma Houghton

View

News

Hermès Launches Pop-Up Store On WeChat

by Callum O'Connell

View

News

Most Important Brands In China Revealed

by Callum O'Connell

View

News

Baidu Releases Figures For Q3 2017

by Elin Box

View

News

Tencent Launches Game To Applaud President Xi

by Gemma Houghton

View

News

WeChat Censorship During China's National Congress

by Callum O'Connell

View

Video

Achieving Digital Success in China

by Live.Webcertain.com

View

Let's review Paid Media

Video

Opening a Naver advertising account: What you’ll need

by Gemma Houghton

View

Video

How Google lead form extensions can boost conversions

by Gemma Houghton

View

Video

Going beyond tech to drive digital asset optimisation

by Daniel Smulevich

View

Video

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

View

Video

Why creatives are so important for banner ads

by Gemma Houghton

View

Video

The benefits of PPC ad localisation

by Gemma Houghton

View

Video

Opening a Baidu advertising account: What you’ll need

by Gemma Houghton

View

Video

Why it’s important to run regular search query reports

by Gemma Houghton

View

Video

Let AI optimise your Google responsive search ads

by Gemma Houghton

View

Video

How bespoke landing pages can boost your performance

by Gemma Houghton

View

Video

Video: The future of paid search

by Maria Dirina

View

Video

Maximising your paid media multi-channel efficiency

by Oleh Tarasyuk

View

Video

Developing & implementing a global paid search strategy

by Sergi Calvo Soler

View

Video

Global audience strategies to supercharge profit

by Amy Bishop

View

Slides

Maximising your paid media multi-channel efficiency

by Oleh Tarasyuk

View

Slides

Global audience strategies to supercharge profit

by Amy Bishop

View

Slides

Harnessing Amazon PPC for global growth

by Julia Munder

View

Slides

Developing & implementing a global paid search strategy

by Sergi Calvo Soler

View

Slides

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

View

Cameroon in more detail

News

Internet Access Has Been Restored In Cameroon

by Webcertain Group

View

News

Concerns Over Continued Internet Block In Cameroon

by Webcertain Group

View

News

20% Of Cameroon Hit By Internet Censorship

by Elin Box

View

Video

Exploring The Potential Of Cameroon

by Ryan Kemp

View

Learning about Content Marketing

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

View

Video

Gamification as an essential part of content marketing

by Becky Simms

View

Video

Video translation: The three main options explained

by Gemma Houghton

View

Video

Why a good logo is worth 1,000 words for your business

by Gemma Houghton

View

Video

Lessons learnt and best practices in global readiness

by Patricia Paladini Adell

View

Video

Global content for local customer experiences

by Bruno Herrmann

View

Slides

Lessons learnt and best practices in global readiness

by Patricia Paladini Adell

View

Slides

Gamification as an essential part of content marketing

by Becky Simms

View

Video

Scaling content marketing for global audiences

by Leona Frank

View

Slides

Scaling content marketing for global audiences

by Leona Frank

View

How To Guides

How to use emojis in marketing

by Webcertain Content

View

How To Guides

AR marketing: Take me to reality

by Webcertain Content

View

Video

Webinar for B2B product marketers

by Maja Morawska

View

How To Guides

Digital marketing for the travel sector

by Webcertain Training

View

How To Guides

YouTube marketing - Part 1

by Elin Box

View

How To Guides

Understanding user behaviour in content marketing

by Webcertain Content

View

Slides

Keyword Research on Yandex

by Andy Atkins Krüger

View

How To Guides

The impact of false friends on online content

by Webcertain Content

View

How To Guides

How manufacturers can use storytelling on social media

by Daiana Damacus

View

Time to look at United States

News

Only 6% of US companies prepared for GDPR

by Elin Box

View

Video

How will net neutrality changes affect the US?

by Jens Kuhn

View

News

88% of Americans research online then buy in-store

by Callum O'Connell

View

News

Search engines increasingly important for ecommerce

by Elin Box

View

News

Celebrity Endorsements Have A Negative Impact

by Callum O'Connell

View

News

US Display Advertising To Grow 70% In Next 4 Years

by Elin Box

View

News

Facebook Usage Falls Dramatically In The US

by Elin Box

View

News

Bing Launches Black Friday Flyer Ads

by Elin Box

View

News

Snapchat Adds Context Cards To Adverts

by Callum O'Connell

View

News

Google Most Likely Company To Exist In 50 Years

by Gemma Houghton

View

News

Travel Loyalty Programmes Are Very Popular In US

by Elin Box

View

News

Ecommerce To Dominate US Holiday Shopping 2017

by Gemma Houghton

View

News

US Holiday Spend To Reach Record Levels

by Callum O'Connell

View

News

Research Reveals US Search Advertising Landscape

by Gemma Houghton

View

News

US Mobile Payments Market Predictions

by Gemma Houghton

View

News

Facebook Rolls Out New Video Platform

by Gemma Houghton

View

News

Social Advertising Has Little Impact On Conversions

by Callum O'Connell

View

News

Bing Opens Dynamic Search Ads To All US Advertisers

by Webcertain Group

View

News

Aldi Launches Grocery Delivery Service In US

by Callum O'Connell

View

News

The New York Times Sees Programmatic Revenue Rise

by Webcertain Group

View

The secrets of eCommerce

Video

The secret to boosting your Amazon sales

by Gemma Houghton

View

Video

Harnessing Amazon PPC for global growth

by Julia Munder

View

How To Guides

How hotels can increase direct online bookings

by David Sanchez

View

Slides

Yandex Keyword Bidding and Strategies

by Webcertain Media

View

Slides

History and Introduction of Yandex

by Webcertain Media

View

Slides

Opening a Yandex Direct Account

by Webcertain Media

View

Slides

Yandex Direct - First steps

by Webcertain Media

View

Slides

Yandex Commander Overview

by Webcertain Media

View

Slides

Yandex Direct Reporting Options

by Webcertain Media

View

Slides

Yandex Retargeting Based on Yandex Direct with segments

by Webcertain Media

View

How To Guides

Understanding the complex world of mobile payments

by Elin Box

View

Video

Using automated bidding strategies for global expansion

by Sven O. Wilhelm

View

Video

Scaling PR and link building internationally

by Dominik Schwarz

View

Slides

E-commerce and payments in Russia

by Live.Webcertain.com

View

News

Yandex and Sberbank to launch e-commerce site Beru

by Elin Box

View

News

New Bing Shopping Campaigns features rolled out

by Callum O'Connell

View

Video

Amazon marketing: Tips and tactics for success

by Gil Lang

View

Video

The challenges of currency management in travel

by Antonio Rami

View

News

M-commerce to grow strongly in 2018

by Elin Box

View

News

Ecommerce taxes coming to South East Asia

by Callum O'Connell

View

Latest guides

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

View

How To Guides

Social media on Naver: The Blog, the Post, or the Café?

by Daiana Damacus

View

How To Guides

How hotels can increase direct online bookings

by David Sanchez

View

How To Guides

Storytelling on social media for the technology sector

by Daiana Damacus

View

How To Guides

A guide to search advertising on Naver

by Webcertain Media

View

How To Guides

How to build a successful B2B social media strategy

by César Gonçalves

View

How To Guides

The ultimate guide to international keyword research

by Umay Jones

View

How To Guides

Using keyword search intent to improve online marketing

by Webcertain Keywords

View

How To Guides

How to use dynamic keyword insertion on Google & Yandex

by Webcertain Media

View

How To Guides

International PPC: Create calls-to-action that convert

by Benjamin Lefebvre

View

How To Guides

A guide to ad copy on Yandex.Direct

by Umay Jones

View

How To Guides

PPC ad specifications in international search engines

by Valeria D'amato

View

How To Guides

How to use emojis in marketing

by Webcertain Content

View

How To Guides

AR marketing: Take me to reality

by Webcertain Content

View

How To Guides

How to ensure customer focus in manufacturing

by Barbara Bazzoli

View

How To Guides

Advertising targeting best practice for manufacturers

by Daiana Damacus

View

How To Guides

Why branding is crucial for success for manufacturers

by Daiana Damacus

View

How To Guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

View

How To Guides

The importance of market research for manufacturers

by Maja Morawska

View

How To Guides

Trust signals in website localisation

by Zanna Pupele

View

United Kingdom in focus

How To Guides

Translation for the travel and tourism industry

by Webcertain Translates

View

News

Bing launches intelligent answers in UK

by Callum O'Connell

View

News

Smartphones are top device for mcommerce in UK

by Elin Box

View

News

Many Companies Unprepared For GDPR

by Callum O'Connell

View

News

Global Opportunities For UK Retailers This Black Friday

by Gemma Houghton

View

News

Free Delivery Important To UK Online Shoppers

by Elin Box

View

News

The Key Areas UK Ecommerce Sites Must Improve

by Callum O'Connell

View

News

UK Ad Group Calls For Ad Measurement Standardisation

by Elin Box

View

News

UK Ecommerce Rose By Nearly 18% In 2016

by Gemma Houghton

View

News

UK Proposes New Right To Be Forgotten Law

by Webcertain Group

View

News

British Vogue Starts Using Snapchat

by Gemma Houghton

View

News

Digital Accounts For Over 50% Of UK Media Ad Spend

by Elin Box

View

News

Amazon Is The UK's Most Trusted Retailer

by Webcertain Group

View

News

UK Proposes New ATOL Law To Improve Digital Regulation

by Elin Box

View

News

Tesco To Introduce One-Hour Delivery Service

by Callum O'Connell

View

News

Brexit Slowing UK Ad Spend

by Callum O'Connell

View

News

UK Christmas Shopping Peaks Set For November

by Callum O'Connell

View

News

UK Groceries E-Shoppers Want Country Of Origin Info

by Elin Box

View

News

UK Online Groceries Sector To See Strong Growth

by Webcertain Group

View

News

Brits Now Spend Much More Online On FMCG Than Offline

by Gemma Houghton

View

Understanding Social

Video

International online reputation management

by Chris Silver Smith

View

Video

Why you need to be on WeChat when targeting China

by Gemma Houghton

View

Video

How to win friends and influencers internationally

by Daiana Damacus

View

Video

Why to conduct market research before expanding

by Gemma Houghton

View

Video

Why it's important to conduct persona research

by Gemma Houghton

View

Video

How influencer marketing can boost your brand awareness

by Gemma Houghton

View

Video

What you can learn from a competitor analysis report

by Gemma Houghton

View

How To Guides

Social media on Naver: The Blog, the Post, or the Café?

by Daiana Damacus

View

Slides

How to win friends and influencers internationally

by Daiana Damacus

View

Slides

International online reputation management

by Chris Silver Smith

View

How To Guides

Storytelling on social media for the technology sector

by Daiana Damacus

View

How To Guides

How to build a successful B2B social media strategy

by César Gonçalves

View

Country Guides

The top Russian social networks for digital marketers

by Zanna Pupele

View

How To Guides

How to ensure customer focus in manufacturing

by Barbara Bazzoli

View

How To Guides

Why branding is crucial for success for manufacturers

by Daiana Damacus

View

How To Guides

Storytelling on social media for the education sector

by Daiana Damacus

View

Slides

Link acquisition at scale

by James Brockbank

View

Video

Scaling PR and link building internationally

by Dominik Schwarz

View

How To Guides

A guide to GDPR for international businesses

by Webcertain Training

View

Slides

Scaling PR & link building internationally

by Dominik Schwarz

View

COOKIES

Increase your personal value with self-learning and certification

Recommended content for you!

Video

Interactive Q&A session with Google

News

Amazon Launches Echo Smart Speakers In Canada

Video

Q&A With Gary Illyes From Google

News

Canadian Ecommerce Market Sees Strong Growth

Video

How Do Non-Google Search Engines View Link Building?

News

Google Canada Court Ruling Raises Censorship Concerns

Video

Tips For Rolling Out An International Mobile Site

News

Mcommerce Sees Slow Uptake In Canada

News

Featured Snippets Impact Negatively On Organic Results

News

Canadian Small Businesses Not Embracing Ecommerce

Video

How To Utilise Partnerships In Search Marketing

News

Google Invests $5 Million Into AI Research

News

Naver Reveals Plans To Enter Europe

News

$5 Million To Be Invested In Quebec Digital Retail

News

Naver Launches New Browser Naver Whale

Video

Targeting The Ecommerce Market In Quebec

News

Brazil Rejects 'Right To Be Forgotten' Law

Latest content hot off the press

Video

Opening a Naver advertising account: What you’ll need

How To Guides

A guide to mobile marketing in China

Video

Interactive Q&A session with Google

Video

Secrets to Japanese SEO success

Video

How to crush a global SEO rollout

Video

Localisation strategies for global success

Video

How not to scale international link building

Video

High-speed, low-cost and scalable globalisation

Video

International online reputation management

Video

Why you need to be on WeChat when targeting China

Certification

Test: Keywords and content for global SEO

Video

Gamification as an essential part of content marketing

Video

How SEOs and linguists can benefit each other

Video

How Google lead form extensions can boost conversions

Video

World news: What and how international people search

Video

Going beyond tech to drive digital asset optimisation

Video

How to win friends and influencers internationally

Video

How to run PPC campaigns on Baidu, Yandex and Naver

Video

How to rank higher than position 1 on Google

Video

5 false assumptions about your traffic

Video

Why creatives are so important for banner ads