International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

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China

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Targeting China: An action plan to bring online success

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Russian Federation

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Digital marketing insights for Russia in 2020

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Russian Federation

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Webinar: How to succeed online in Russia

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Russian Federation

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How to succeed online in Russia

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China

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Digital marketing insights for China in 2020

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China

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How to run effective search campaigns in China

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China

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Webinar: How to run effective search campaigns in China

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China

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Webinar: Using WeChat to grow sales in China

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China

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Using WeChat to grow sales in China

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China

Country Guides

Webcertain Search And Social Report 2020: China

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Germany

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Webcertain Search And Social Report 2020: Germany

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Russian Federation

Country Guides

Webcertain Search And Social Report 2020: Russia

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United Kingdom

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Webcertain Search And Social Report 2020: UK

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United States

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Webcertain Search And Social Report 2020: US

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China

Video

Webinar: How to succeed online in China

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China

Slides

How to succeed online in China

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China

How To Guides

A guide to mobile marketing in China

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China

Video

Why you need to be on WeChat when targeting China

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China

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Opening a Baidu advertising account: What you’ll need

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Online marketing tactics for you

Localisation

Video

How language can make or break global online success

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SEO

Video

Cultural dimensions and global digital marketing

by Brian O'Flynn

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SEO

Video

How to build better links than your competitors

by James Brockbank

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Paid Media

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Adapting global paid search strategies in tough times

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SEO

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Targeting China: An action plan to bring online success

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Content Marketing

Video

Intent-based content optimisation for global companies

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Paid Media

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Using automation to drive growth in paid performance

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SEO

Video

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

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SEO

Video

Setting up a global SEO team that fits your budget

by Nitin Manchanda

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SEO

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Q&A with Google

by John Müller

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Social

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4 countries where social media isn’t what you’d expect

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Localisation

Video

Digital marketing insights for Romania in 2020

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Localisation

Slides

How language can make or break global online success

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SEO

Slides

Cultural dimensions and global digital marketing

by Brian O'Flynn

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SEO

Slides

How to build better links than your competitors

by James Brockbank

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Paid Media

Slides

Adapting global paid search strategies in tough times

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SEO

Slides

Targeting China: An action plan to bring online success

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Content Marketing

Slides

Intent-based content optimisation for global companies

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Paid Media

Slides

Using automation to drive growth in paid performance

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SEO

Slides

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

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Test yourself and get a certificate

Certification

Quiz: Social selling on LinkedIn

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Certification

Quiz: Buying marketing translation

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Quiz: How to plan and execute a successful webinar

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Quiz: Terminology management for translation

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Quiz: How to prioritise your global social media budget

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Quiz: How to work with micro-influencers in B2B marketing

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Quiz: How to prioritise global social media budgets

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Quiz: How to set up a YouTube channel

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Quiz: Search and display advertising on Google

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Quiz: How to set up and optimise a Google My Business listing

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Quiz: How SEOs and linguists can benefit each other

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Quiz: Developing & implementing a global paid search strategy

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Quiz: Mobile marketing in China

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Quiz: Keywords and content for global SEO

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Quiz: Social media on Naver

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Quiz: B2B social media strategy

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Quiz: Social media for the technology sector

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Quiz: How hotels can increase direct online bookings

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Quiz: Search advertising on Naver

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LinkedIn Sponsored Updates

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All about India

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Digital marketing insights for India in 2020

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Country Guides

Webcertain Search And Social Report 2020: India

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Country Guides

Webcertain Search And Social Report 2018: India

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News

Google launches SEO Snippets in Hindi

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News

India is world's fastest growing mobile payments market

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News

Online shopping behaviours in India

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News

Paytm And WhatsApp Battle It Out In India

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News

Amazon Winning India's Ecommerce Battle

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News

India Rejects Proposed Ecommerce Rules From WTO

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News

Google Tez Mobile Payments App Launches In India

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News

Zara To Launch Ecommerce Site In India

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Coca-Cola Wants To Make India Its Third Largest Market

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Alibaba And Amazon Back Indian Online Grocery Companies

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Amazon Pay Enters Indian Digital Wallet Market

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Google Voice Search Adds 8 Indian Languages

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News

Indian Mobile Users Want Customised Online Adverts

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Digital Travel Sales In India To Hit $22.5 Billion

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Tencent To Introduce 'Blue Packets' In India

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Paytm To Launch Messaging Service To Battle WhatsApp

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News

Flipkart Acquires eBay India

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eCommerce for you

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The secret to boosting your Amazon sales

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Harnessing Amazon PPC for global growth

by Julia Munder

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How To Guides

How hotels can increase direct online bookings

by David Sanchez

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Slides

Yandex Keyword Bidding and Strategies

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Slides

History and Introduction of Yandex

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Opening a Yandex Direct Account

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Yandex Direct - First steps

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Yandex Commander Overview

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Yandex Direct Reporting Options

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Yandex Retargeting Based on Yandex Direct with segments

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How To Guides

Understanding the complex world of mobile payments

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Video

Using automated bidding strategies for global expansion

by Sven O. Wilhelm

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Video

Scaling PR and link building internationally

by Dominik Schwarz

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News

Yandex and Sberbank to launch e-commerce site Beru

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News

New Bing Shopping Campaigns features rolled out

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Video

Amazon marketing: Tips and tactics for success

by Gil Lang

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Video

The challenges of currency management in travel

by Antonio Rami

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News

M-commerce to grow strongly in 2018

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News

Ecommerce taxes coming to South East Asia

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News

Fitbit launches mobile payments solution Fitbit Pay

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Taking a look at China

Video

Targeting China: An action plan to bring online success

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Slides

Targeting China: An action plan to bring online success

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Video

Digital marketing insights for China in 2020

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Slides

How to run effective search campaigns in China

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Video

Webinar: How to run effective search campaigns in China

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Video

Webinar: Using WeChat to grow sales in China

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Slides

Using WeChat to grow sales in China

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Country Guides

Webcertain Search And Social Report 2020: China

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Video

Webinar: How to succeed online in China

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Slides

How to succeed online in China

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How To Guides

A guide to mobile marketing in China

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Video

Why you need to be on WeChat when targeting China

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Video

Opening a Baidu advertising account: What you’ll need

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Slides

China: Opportunities in B2B on WeChat

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Country Guides

Webcertain Search And Social Report 2018: China

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News

Google launches AR tech in China

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News

Baidu AI can mimic voices after 1 minute of training

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News

WeChat usage explodes over Chinese New Year

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News

Baidu had a strong Q4 2017

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News

China clamps down on VPNs in censorship push

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Let's review Social

Video

4 countries where social media isn’t what you’d expect

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How To Guides

A guide to social selling for international businesses

by Anlieka Marconi

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Video

How Facebook usage differs around the world in 2020

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How Twitter usage differs around the world in 2020

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How To Guides

How to prioritise your global social media budget

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Video

Webinar: Global strategy tips for organic social media

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Slides

Global strategy tips for organic social media

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Webinar: Using WeChat to grow sales in China

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Slides

Using WeChat to grow sales in China

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How To Guides

How to work with micro-influencers in B2B marketing

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Video

Webinar: How to prioritise global social media budgets

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Video

Webinar: How to use social selling for global growth

by Anlieka Marconi

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Video

International online reputation management

by Chris Silver Smith

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Video

Why you need to be on WeChat when targeting China

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Video

How to win friends and influencers internationally

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Video

Why to conduct market research before expanding

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Why it's important to conduct persona research

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How influencer marketing can boost your brand awareness

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Video

What you can learn from a competitor analysis report

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How To Guides

Social media on Naver: The Blog, the Post, or the Café?

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United States in more detail

Country Guides

Webcertain Search And Social Report 2020: US

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News

Only 6% of US companies prepared for GDPR

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Video

How will net neutrality changes affect the US?

by Jens Kuhn

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News

88% of Americans research online then buy in-store

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News

Search engines increasingly important for ecommerce

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News

Celebrity Endorsements Have A Negative Impact

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News

US Display Advertising To Grow 70% In Next 4 Years

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News

Facebook Usage Falls Dramatically In The US

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News

Bing Launches Black Friday Flyer Ads

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News

Snapchat Adds Context Cards To Adverts

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News

Google Most Likely Company To Exist In 50 Years

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News

Travel Loyalty Programmes Are Very Popular In US

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News

Ecommerce To Dominate US Holiday Shopping 2017

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News

US Holiday Spend To Reach Record Levels

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News

Research Reveals US Search Advertising Landscape

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News

US Mobile Payments Market Predictions

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News

Facebook Rolls Out New Video Platform

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News

Social Advertising Has Little Impact On Conversions

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News

Bing Opens Dynamic Search Ads To All US Advertisers

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News

Aldi Launches Grocery Delivery Service In US

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Learning about Content Marketing

Video

Intent-based content optimisation for global companies

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Slides

Intent-based content optimisation for global companies

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How To Guides

How to plan and execute a successful webinar

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How To Guides

YouTube marketing - Part 2

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Video

Why to regularly maintain your WordPress website

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How To Guides

A guide to mobile marketing in China

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Video

Gamification as an essential part of content marketing

by Becky Simms

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Video

Video translation: The three main options explained

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Video

Why a good logo is worth 1,000 words for your business

by Patricia Paladini Adell

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Video

Lessons learnt and best practices in global readiness

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Video

Global content for local customer experiences

by Bruno Herrmann

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Slides

Lessons learnt and best practices in global readiness

by Patricia Paladini Adell

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Slides

Gamification as an essential part of content marketing

by Becky Simms

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Video

Scaling content marketing for global audiences

by Leona Frank

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Slides

Scaling content marketing for global audiences

by Leona Frank

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How To Guides

How to use emojis in marketing

by Webcertain Content

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How To Guides

AR marketing: Take me to reality

by Webcertain Content

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Video

Webinar for B2B product marketers

by Maja Morawska

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How To Guides

Digital marketing for the travel sector

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Time to look at Germany

Country Guides

Webcertain Search And Social Report 2020: Germany

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Country Guides

Webcertain Search And Social Report 2018: Germany

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News

New social media law comes into effect in Germany

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News

23% Of German Companies Engage In Ecommerce

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News

Germans Celebrate Longer Tweets With Enormous Words

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News

German Ecommerce Market Grows 12% In 1 Year

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News

Zalando Introduces Loyalty Scheme

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News

In-App Purchases Rise In German Gaming Industry

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News

German Ecommerce Site Crowdfox Sees Strong Growth

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News

Germany Passes Strict New Social Media Law

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News

AmazonFresh Launches In Germany

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News

Telefonica Gives Germany Personal Data Control

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News

Top German Ecommerce Payment Method Revealed

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News

Snapchat Is Growing Fast In Germany

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News

Otto Has Used AI To Reduce Its Returns

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News

Google Ad Budgets Fall In Germany

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News

Online Advertisers In Germany Face Strict New Rules

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News

DHL To Help Launch Amazon Fresh In Germany

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News

Ad Blocking Falls In Germany

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News

Germany Threatens Social Media Over Content Failings

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The secrets of Paid Media

Video

Adapting global paid search strategies in tough times

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Video

Using automation to drive growth in paid performance

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Slides

Adapting global paid search strategies in tough times

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Slides

Using automation to drive growth in paid performance

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Video

How to write ads for international markets

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How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

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Video

Why you should advertise your products on Amazon

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Video

Conversion rate optimisation can boost your performance

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Video

Opening a Naver advertising account: What you’ll need

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Video

How Google lead form extensions can boost conversions

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Video

Going beyond tech to drive digital asset optimisation

by Daniel Smulevich

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Video

How to run PPC campaigns on Baidu, Yandex and Naver

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Video

Why creatives are so important for banner ads

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Video

The benefits of PPC ad localisation

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Video

Opening a Baidu advertising account: What you’ll need

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Video

Why it’s important to run regular search query reports

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Video

Let AI optimise your Google responsive search ads

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Video

How bespoke landing pages can boost your performance

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Video

Video: The future of paid search

by Maria Dirina

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Video

Maximising your paid media multi-channel efficiency

by Oleh Tarasyuk

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Latest guides

How To Guides

A guide to social selling for international businesses

by Anlieka Marconi

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How To Guides

A guide to buying marketing translation

by Webcertain Translates

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How To Guides

How to plan and execute a successful webinar

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How To Guides

A guide to terminology management for translation

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How To Guides

How to prioritise your global social media budget

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How To Guides

How to work with micro-influencers in B2B marketing

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How To Guides

YouTube marketing - Part 2

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How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

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How To Guides

How to set up and optimise a Google My Business listing

by Sanja Markovic

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How To Guides

A guide to mobile marketing in China

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How To Guides

Social media on Naver: The Blog, the Post, or the Café?

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How To Guides

How hotels can increase direct online bookings

by David Sanchez

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How To Guides

Storytelling on social media for the technology sector

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How To Guides

A guide to search advertising on Naver

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How To Guides

How to build a successful B2B social media strategy

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How To Guides

The ultimate guide to international keyword research

by Umay Jones

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How To Guides

Using keyword search intent to improve online marketing

by Webcertain Keywords

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How To Guides

How to use dynamic keyword insertion on Google & Yandex

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How To Guides

International PPC: Create calls-to-action that convert

by Benjamin Lefebvre

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How To Guides

A guide to ad copy on Yandex.Direct

by Umay Jones

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United Kingdom in focus

Country Guides

Webcertain Search And Social Report 2020: UK

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Country Guides

Webcertain Search And Social Report 2018: UK

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News

Bing launches intelligent answers in UK

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News

Smartphones are top device for mcommerce in UK

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News

Many Companies Unprepared For GDPR

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News

Global Opportunities For UK Retailers This Black Friday

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Free Delivery Important To UK Online Shoppers

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The Key Areas UK Ecommerce Sites Must Improve

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UK Ad Group Calls For Ad Measurement Standardisation

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UK Ecommerce Rose By Nearly 18% In 2016

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UK Proposes New Right To Be Forgotten Law

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British Vogue Starts Using Snapchat

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Digital Accounts For Over 50% Of UK Media Ad Spend

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Amazon Is The UK's Most Trusted Retailer

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UK Proposes New ATOL Law To Improve Digital Regulation

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Tesco To Introduce One-Hour Delivery Service

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Brexit Slowing UK Ad Spend

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UK Christmas Shopping Peaks Set For November

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UK Groceries E-Shoppers Want Country Of Origin Info

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UK Online Groceries Sector To See Strong Growth

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Understanding Localisation

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How language can make or break global online success

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Video

Digital marketing insights for Romania in 2020

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Slides

How language can make or break global online success

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Video

Webinar: How to succeed online in Russia

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Slides

How to succeed online in Russia

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Video

Digital marketing insights for India in 2020

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Digital marketing insights for Mexico in 2020

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Digital marketing insights for China in 2020

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How To Guides

A guide to buying marketing translation

by Webcertain Translates

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Slides

How to identify global growth opportunities

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Webinar: How to identify global growth opportunities

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How To Guides

A guide to terminology management for translation

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Merging translation and SEO to drive global success

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Our best practice approach to technical translation

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Webinar: How to succeed online in China

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How to succeed online in China

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How to ensure efficiency with website translation

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What you need to remember about marketing translation

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What is multilingual desktop publishing?