IKEA has announced plans to team up with an as-yet-unnamed Chinese ecommerce site in 2018. Currently, IKEA has just 22 stores in the country, and so struggles to keep up with consumer demand. The Swedish company has been testing its own...

Amazon has emerged as the UK’s most trusted retailer, ahead of the country’s most popular supermarkets and high street stores. The study was conducted by the data communications firm, REaD Group, and found that half of those questioned trusted Amazon with their...

Stark rank changes have seen solid internet societies in the UK and France slide from their coveted Top 10 positions while Germany hovers in the relegation zone – proof if it were needed that near-saturated European internet populations are losing a little of...

Italy is often believed to be slightly behind the rest of Europe when it comes to digital, but the latest figures show that is it quickly catching up, and it is a market full of potential. We have a look at current digital...

In this course, we cover a powerful, but not very wide-spread SEO technique, Schema mark-up. This is a fairly new and under-utilised form of SEO, which can also be referred to as Structured Data mark-up, or simply- Schema.

We’re joined by Tim Stewart from TRS Digital to talk about the ways in which data should be used in order to benefit a business. He talks about optimisation testing, and how to take data from a test to show where gains can...

View charts showing the current levels of search engine activity in Italy from an organic perspective. Also view average cost per click trends in the Italian market. Statistics are compiled as you click - allow extra time to load.

 AI. From China using it to predict crimes before they happen to the increasingly-popular online chat bots, it’s big, and growing. Digital marketing will be one of the areas which will make the biggest use of AI in the future. Curious to find...

Ecommerce in Germany has seen an increase as more consumers buy from more product categories. According to the German ecommerce and mail order industry association, BEVH, the German B2C ecommerce market saw an increase of 12% year-on-year in the second quarter of...

German umlauts have always been tricky for SEO. Read how Google's latest changes to algorithms and Keyword Planner affect their use in research and optimisation.