International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

View

Middle East

Slides

Search and social strategy for the Middle East

View

France

Country Guides

A guide to digital marketing in France

by Cécile Bonleu-Pastore

View

Middle East

Video

Webinar: How to succeed online in the Middle East

View

Middle East

Slides

How to succeed online in the Middle East

View

France

Country Guides

Online consumer behaviour report: France

View

India

Country Guides

Online consumer behaviour report: India

View

Russian Federation

Country Guides

Online consumer behaviour report: Russia

View

South Korea

Country Guides

Online consumer behaviour report: South Korea

View

France

Video

Webinar: How to succeed online in France

View

France

Slides

How to succeed online in France

View

South Korea

Video

Webinar: Social media strategy for South Korea

View

South Korea

Slides

Social media strategy for South Korea

View

South Korea

Video

Webinar: Search marketing in South Korea

View

South Korea

Slides

Search marketing in South Korea

View

South Korea

Video

Webinar: How to succeed online in South Korea

View

South Korea

Slides

How to succeed online in South Korea

View

Russian Federation

Video

Webinar: Social media strategy for Russia

View

Russian Federation

Slides

Social media strategy for Russia

View

Russian Federation

Country Guides

A guide to digital marketing in Russia

View

Online marketing tactics for you

Social

How To Guides

A guide to WeChat for business

View

Social

Video

Webinar: Why B2B brands should advertise on Pinterest

View

Social

Slides

Why B2B brands should advertise on Pinterest

View

Social

Video

Webinar: Why B2C brands should advertise on Pinterest

View

Social

Slides

Why B2C brands should advertise on Pinterest

View

Paid Media

How To Guides

How to set meaningful goals and measure results in B2B

View

eCommerce

Slides

How to pivot during crisis and return stronger for SMEs

by Julia Munder

View

SEO

Slides

Triggering and improving your knowledge panel

View

Social

Slides

Is social media missing from your SEO strategy?

View

SEO

Slides

Set up an international SEO team that fits your budget

View

SEO

Slides

Missed opportunities in international search

View

SEO

Slides

How to deliver a successful global migration

View

Paid Media

Slides

How to use custom intent audiences for global customers

by Matt Beswick

View

SEO

Slides

Making Google Analytics work for you

by Colleen Harris

View

eCommerce

Video

How to pivot during crisis and return stronger for SMEs

by Julia Munder

View

SEO

Video

Triggering and improving your knowledge panel

View

Social

Video

Is social media missing from your SEO strategy?

View

SEO

Video

Set up an international SEO team that fits your budget

View

SEO

Video

Missed opportunities in international search

View

SEO

Video

How to deliver a successful global migration

View

Test yourself and get a certificate

Certification

Quiz: WeChat for business

View

Certification

Quiz: Digital marketing in France

View

Certification

Quiz: Digital marketing in Mexico

View

Certification

Quiz: How to set goals and measure results in B2B

View

Certification

Quiz: Lead generation campaigns on social media

View

Certification

Quiz: Conversion rate optimisation

View

Certification

Quiz: Audio-visual translation

View

Certification

Quiz: Key tools for translation quality assurance

View

Certification

Quiz: How manufacturers can use storytelling on social media

View

Certification

Quiz: To translate, localise, transcreate or copywrite?

View

Certification

Quiz: False friends in online content

View

Certification

Quiz: YouTube video production

View

Certification

Quiz: YouTube video pre-production

View

Certification

Quiz: Images in content marketing

View

Certification

Quiz: Advertising on Facebook

View

Certification

Quiz: Buying technical translation

View

Certification

Quiz: International multichannel marketing

View

Certification

Quiz: How to achieve high-quality translations

View

Certification

Quiz: Content marketing in the technology sector

View

Certification

Quiz: Digital marketing in Russia

View

All about China

Country Guides

Online consumer behaviour report: China

View

Video

Targeting China: An action plan to bring online success

View

Slides

Targeting China: An action plan to bring online success

View

Video

Digital marketing insights for China in 2020

View

Slides

How to run effective search campaigns in China

View

Video

Webinar: How to run effective search campaigns in China

View

Video

Webinar: Using WeChat to grow sales in China

View

Slides

Using WeChat to grow sales in China

View

Country Guides

Webcertain Search And Social Report 2020: China

View

Video

Webinar: How to succeed online in China

View

Slides

How to succeed online in China

View

How To Guides

A guide to mobile marketing in China

View

Video

Why you need to be on WeChat when targeting China

View

Video

Opening a Baidu advertising account: What you’ll need

View

Country Guides

Webcertain Search And Social Report 2018: China

View

News

Google launches AR tech in China

View

News

Baidu AI can mimic voices after 1 minute of training

View

News

WeChat usage explodes over Chinese New Year

View

News

Baidu had a strong Q4 2017

View

News

China clamps down on VPNs in censorship push

View

Localisation for you

Video

Webinar: Search and social strategy for the Middle East

View

Slides

Search and social strategy for the Middle East

View

Country Guides

A guide to digital marketing in France

by Cécile Bonleu-Pastore

View

Video

Webinar: How to succeed online in the Middle East

View

Slides

How to succeed online in the Middle East

View

Country Guides

A guide to digital marketing in Mexico

View

Country Guides

Online consumer behaviour report

View

Country Guides

Online consumer behaviour report: Argentina

View

Country Guides

Online consumer behaviour report: Australia

View

Country Guides

Online consumer behaviour report: Belgium

View

Country Guides

Online consumer behaviour report: Brazil

View

Country Guides

Online consumer behaviour report: Bulgaria

View

Country Guides

Online consumer behaviour report: Canada

View

Country Guides

Online consumer behaviour report: China

View

Country Guides

Online consumer behaviour report: Croatia

View

Country Guides

Online consumer behaviour report: Czech Republic

View

Country Guides

Online consumer behaviour report: Denmark

View

Country Guides

Online consumer behaviour report: Finland

View

Country Guides

Online consumer behaviour report: France

View

Country Guides

Online consumer behaviour report: Germany

View

Taking a look at Middle East

Video

Webinar: Search and social strategy for the Middle East

View

Slides

Search and social strategy for the Middle East

View

Video

Webinar: How to succeed online in the Middle East

View

Slides

How to succeed online in the Middle East

View

News

Souq.com Acquires Ecommerce Delivery Platform Wing.ae

View

News

TV & Digital Big Ad Winners During Ramadan

View

News

New Ecommerce Site To Launch In Middle East In 2017

by Webcertain Group

View

Let's review Social

How To Guides

A guide to WeChat for business

View

Video

Webinar: Why B2B brands should advertise on Pinterest

View

Slides

Why B2B brands should advertise on Pinterest

View

Video

Webinar: Why B2C brands should advertise on Pinterest

View

Slides

Why B2C brands should advertise on Pinterest

View

Slides

Is social media missing from your SEO strategy?

View

Video

Is social media missing from your SEO strategy?

View

How To Guides

How to create lead generation campaigns on social media

View

Video

Webinar: Social media strategy for South Korea

View

Slides

Social media strategy for South Korea

View

Video

Webinar: Social media strategy for Russia

View

Slides

Social media strategy for Russia

View

How To Guides

A guide to advertising on Facebook

View

Video

4 countries where social media isn’t what you’d expect

View

How To Guides

A guide to social selling for international businesses

View

Video

How Facebook usage differs around the world in 2020

View

Video

How Twitter usage differs around the world in 2020

View

How To Guides

How to prioritise your global social media budget

View

Video

Webinar: Global strategy tips for organic social media

View

Slides

Global strategy tips for organic social media

View

South Korea in more detail

Country Guides

Online consumer behaviour report: South Korea

View

Video

Webinar: Social media strategy for South Korea

View

Slides

Social media strategy for South Korea

View

Video

Webinar: Search marketing in South Korea

View

Slides

Search marketing in South Korea

View

Video

Webinar: How to succeed online in South Korea

View

Slides

How to succeed online in South Korea

View

Country Guides

Webcertain Search And Social Report 2020: South Korea

View

Video

Opening a Naver advertising account: What you’ll need

View

How To Guides

Social media on Naver: The Blog, the Post, or the Café?

View

Country Guides

Webcertain Search And Social Report 2018: South Korea

View

News

Naver to totally change layout on mobile

View

News

Naver launches Android browser called Whale

View

News

Naver announces new features for businesses & creators

View

News

Naver to customise search results using AI

View

News

29% of daily media time on smartphones in South Korea

View

News

Naver criticised for manipulating search terms

View

News

Naver And Google Butt Heads In South Korea

View

News

Google, Naver And Kakao Battle In South Korea

View

News

Naver To Focus On AI In The Future

View

Learning about Paid Media

How To Guides

How to set meaningful goals and measure results in B2B

View

Slides

How to use custom intent audiences for global customers

by Matt Beswick

View

Video

How to use custom intent audiences for global customers

by Matt Beswick

View

How To Guides

An introduction to conversion rate optimisation

by Mona Wang

View

Video

Webinar: International student recruitment

View

Slides

International student recruitment

View

Video

Webinar: Search marketing in South Korea

View

Slides

Search marketing in South Korea

View

Video

Webinar: Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

View

Slides

Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

View

Video

Adapting global paid search strategies in tough times

by Webcertain Media

View

Video

Using automation to drive growth in paid performance

by David Merrifield

View

Slides

Adapting global paid search strategies in tough times

by Webcertain Media

View

Slides

Using automation to drive growth in paid performance

by David Merrifield

View

Video

How to write ads for international markets

View

How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

View

Video

Why you should advertise your products on Amazon

View

Video

Conversion rate optimisation can boost your performance

View

Video

Opening a Naver advertising account: What you’ll need

View

Video

How Google lead form extensions can boost conversions

View

Time to look at Russian Federation

Country Guides

Online consumer behaviour report: Russia

View

Video

Webinar: Social media strategy for Russia

View

Slides

Social media strategy for Russia

View

Country Guides

A guide to digital marketing in Russia

View

Slides

Search marketing in Russia

View

Video

Webinar: Search marketing in Russia

View

Video

Digital marketing insights for Russia in 2020

View

Video

Webinar: How to succeed online in Russia

View

Slides

How to succeed online in Russia

View

Country Guides

Webcertain Search And Social Report 2020: Russia

View

Video

Combining DOOH, media and video in Yandex

by Manfred Schlosser

View

Country Guides

Webcertain Search And Social Report 2018: Russia

View

News

Yandex and Sberbank to launch e-commerce site Beru

View

News

Russia blocks Google and Amazon IP addresses

View

News

Yandex introduces automatic ad blocking feature

View

News

Yandex display ads to move to Yandex.Direct

View

News

Media-contextual banners move to Yandex.Direct

View

News

Yandex Launches Fast-Loading Turbo Pages

View

News

Yandex Aims For 50% Of Russian Mobile Search Market

View

News

Adyen Partners Up With Yandex.Checkout

View

The secrets of SEO

Slides

Triggering and improving your knowledge panel

View

Slides

Set up an international SEO team that fits your budget

View

Slides

Missed opportunities in international search

View

Slides

How to deliver a successful global migration

View

Slides

Making Google Analytics work for you

by Colleen Harris

View

Video

Triggering and improving your knowledge panel

View

Video

Set up an international SEO team that fits your budget

View

Video

Missed opportunities in international search

View

Video

How to deliver a successful global migration

View

Video

Making Google Analytics work for you

by Colleen Harris

View

Video

International SEO panel discussion

by Andy Atkins Krüger

View

Video

Q&A session with Google

by Gary Illyes

View

Video

Webinar: Knowledge panels around the world

View

Slides

Knowledge panels around the world

View

Slides

Search marketing in Russia

View

Video

Webinar: Search marketing in Russia

View

Video

Cultural dimensions and global digital marketing

by Brian O'Flynn

View

Video

How to build better links than your competitors

by James Brockbank

View

Video

Targeting China: An action plan to bring online success

View

Video

Google is your new homepage and it's very geo-sensitive

View

Latest guides

How To Guides

A guide to WeChat for business

View

How To Guides

How to set meaningful goals and measure results in B2B

View

How To Guides

How to create lead generation campaigns on social media

View

How To Guides

An introduction to conversion rate optimisation

by Mona Wang

View

How To Guides

A guide to audio-visual translation

by Samantha Brazel

View

How To Guides

7 key tools for translation quality assurance

by Samantha Brazel

View

How To Guides

How manufacturers can use storytelling on social media

View

How To Guides

Translation, localisation, transcreation, copywriting

View

How To Guides

The impact of false friends on online content

by Webcertain Content

View

How To Guides

YouTube marketing - Part 4

View

How To Guides

YouTube marketing - Part 3

View

How To Guides

The importance of images in content marketing

by Bryan Sutton

View

How To Guides

A guide to advertising on Facebook

View

How To Guides

A guide to buying technical translation

View

How To Guides

A guide to international multichannel marketing

View

How To Guides

How to achieve high-quality translations

View

How To Guides

Content marketing in the technology sector

View

How To Guides

A guide to social selling for international businesses

View

How To Guides

A guide to buying marketing translation

View

How To Guides

How to plan and execute a successful webinar

View

France in focus

Country Guides

A guide to digital marketing in France

by Cécile Bonleu-Pastore

View

Country Guides

Online consumer behaviour report: France

View

Video

Webinar: How to succeed online in France

View

Slides

How to succeed online in France

View

Country Guides

Webcertain Search And Social Report 2020: France

View

Country Guides

Webcertain Search And Social Report 2018: France

View

News

Ecommerce Important For French Christmas Shopping

View

News

Social Media Boosts Digital Ad Spend In France

View

News

Traditional Media Ad Spend Slows In France

by Webcertain Group

View

News

France To See Steady Instagram Growth

View

News

Facebook Fined 150,000 Euros In France

View

News

New Search Engine Launches In France

View

News

Over Half Of Website Visits In France Now On Mobile

View

News

Ad Blocking In France Impacts On Amazon

by Webcertain Group

View

News

26% Of Ad Spend In France To Be Digital In 2017

View

News

Censorship Rose In France In 2016

View

News

Facebook Launches Fake News Filter In France

View

News

Mobile Payments Failing To Take Off In France

View

Video

Finding Success In The French Ecommerce Market

by Webcertain Keywords

View

News

Twitter And TV Important For Fostering Trust In France

View

Understanding Content Marketing

How To Guides

How manufacturers can use storytelling on social media

View

How To Guides

The impact of false friends on online content

by Webcertain Content

View

How To Guides

YouTube marketing - Part 4

View

How To Guides

YouTube marketing - Part 3

View

How To Guides

The importance of images in content marketing

by Bryan Sutton

View

How To Guides

A guide to international multichannel marketing

View

How To Guides

Content marketing in the technology sector

View

Video

Intent-based content optimisation for global companies

by Kathryn Parsons

View

Slides

Intent-based content optimisation for global companies

by Kathryn Parsons

View

How To Guides

How to plan and execute a successful webinar

View

How To Guides

YouTube marketing - Part 2

View

Video

Why to regularly maintain your WordPress website

View

How To Guides

A guide to mobile marketing in China

View

Video

Gamification as an essential part of content marketing

by Becky Simms

View

Video

Video translation: The three main options explained

View

Video

Why a good logo is worth 1,000 words for your business

by Patricia Paladini Adell

View

Video

Lessons learnt and best practices in global readiness

View

Video

Global content for local customer experiences

by Bruno Herrmann

View

Video

Scaling content marketing for global audiences

by Leona Frank

View

Video

Webinar for B2B product marketers