Facebook has begun building its own neuroscience lab, with the intention of developing new, science-based marketing techniques for advertisers. Named ‘The Centre for Marketing Science Innovation’, its main building is currently under construction in New York. Facebook’s director of advertising research...

Yandex.Money is planning to introduce a multitude of new features to its payment service, via a new deal with Google’s Android Pay. New features will enable users to pay for purchases with Yandex.Money with contactless payments or virtually, as long as they...

Stark rank changes have seen solid internet societies in the UK and France slide from their coveted Top 10 positions while Germany hovers in the relegation zone – proof if it were needed that near-saturated European internet populations are losing a little of...

Italy is often believed to be slightly behind the rest of Europe when it comes to digital, but the latest figures show that is it quickly catching up, and it is a market full of potential. We have a look at current digital...

In this course, we cover a powerful, but not very wide-spread SEO technique, Schema mark-up. This is a fairly new and under-utilised form of SEO, which can also be referred to as Structured Data mark-up, or simply- Schema.

Marion Jourdan from Olapic talks about about how online businesses can benefit from, and optimise, user generated content. We discuss how user generated content plays a large role in increasing consumer trust, repurposing the content, and what steps can be taken to keep...

View charts showing the current levels of search engine activity in Italy from an organic perspective. Also view average cost per click trends in the Italian market. Statistics are compiled as you click - allow extra time to load.

To make sure you stand out in today’s competitive digital market, learn how to use Dynamic Keyword insertion effectively. Our guide covers the technicalities of how it works in both Yandex and Google, the mistakes to avoid, as well as providing useful tips...

Amazon is to launch a pay-TV service in the UK, called Amazon Channels. In an attempt to put pressure on market leaders such as Sky and Virgin Media, Amazon will soon be offering subscriptions to 40 different television channels in the UK....

German umlauts have always been tricky for SEO. Read how Google's latest changes to algorithms and Keyword Planner affect their use in research and optimisation.