International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

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China

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Targeting China: An action plan to bring online success

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China

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Digital marketing insights for China in 2020

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China

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How to run effective search campaigns in China

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China

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Webinar: How to run effective search campaigns in China

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China

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Webinar: Using WeChat to grow sales in China

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China

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Using WeChat to grow sales in China

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China

Country Guides

Webcertain Search And Social Report 2020: China

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China

Video

Webinar: How to succeed online in China

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China

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How to succeed online in China

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China

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

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China

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Why you need to be on WeChat when targeting China

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China

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Opening a Baidu advertising account: What you’ll need

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China

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China: Opportunities in B2B on WeChat

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China

Country Guides

Webcertain Search And Social Report 2018: China

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China

News

Google launches AR tech in China

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China

News

Baidu AI can mimic voices after 1 minute of training

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China

News

WeChat usage explodes over Chinese New Year

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China

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Baidu had a strong Q4 2017

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China

News

China clamps down on VPNs in censorship push

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Online marketing tactics for you

Paid Media

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Webinar: Why you shouldn't translate keywords and ads

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Paid Media

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Why you shouldn't translate keywords and ads

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Social

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Webinar: Social media strategy for Russia

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Social

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Social media strategy for Russia

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Social

How To Guides

A guide to advertising on Facebook

by Webcertain Social

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SEO

Slides

Search marketing in Russia

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SEO

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Webinar: Search marketing in Russia

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eCommerce

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8 countries with local e-commerce sites

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SEO

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Cultural dimensions and global digital marketing

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SEO

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How to build better links than your competitors

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Paid Media

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Adapting global paid search strategies in tough times

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SEO

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Targeting China: An action plan to bring online success

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Paid Media

Video

Using automation to drive growth in paid performance

by David Merrifield

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SEO

Video

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

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SEO

Video

Setting up a global SEO team that fits your budget

by Nitin Manchanda

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SEO

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Q&A with Google

by John Müller

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Social

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4 countries where social media isn’t what you’d expect

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SEO

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Cultural dimensions and global digital marketing

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SEO

Slides

How to build better links than your competitors

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Paid Media

Slides

Adapting global paid search strategies in tough times

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Test yourself and get a certificate

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Quiz: Key tools for translation quality assurance

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Quiz: How manufacturers can use storytelling on social media

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Quiz: To translate, localise, transcreate or copywrite?

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Quiz: False friends in online content

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Quiz: YouTube video production

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Quiz: YouTube video pre-production

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Quiz: Images in content marketing

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Quiz: Advertising on Facebook

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Quiz: Buying technical translation

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Quiz: International multichannel marketing

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Quiz: How to achieve high-quality translations

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Quiz: Content marketing in the technology sector

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Quiz: Digital marketing in Russia

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Quiz: Social selling on LinkedIn

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Quiz: Buying marketing translation

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Quiz: How to plan and execute a successful webinar

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Quiz: Terminology management for translation

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Quiz: How to prioritise your global social media budget

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Quiz: How to work with micro-influencers in B2B marketing

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Quiz: How to prioritise global social media budgets

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All about United Kingdom

Country Guides

Webcertain Search And Social Report 2020: UK

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Country Guides

Webcertain Search And Social Report 2018: UK

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News

Bing launches intelligent answers in UK

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News

Smartphones are top device for mcommerce in UK

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News

Many Companies Unprepared For GDPR

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News

Global Opportunities For UK Retailers This Black Friday

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News

Free Delivery Important To UK Online Shoppers

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News

The Key Areas UK Ecommerce Sites Must Improve

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News

UK Ad Group Calls For Ad Measurement Standardisation

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UK Ecommerce Rose By Nearly 18% In 2016

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UK Proposes New Right To Be Forgotten Law

by Webcertain Group

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News

British Vogue Starts Using Snapchat

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Digital Accounts For Over 50% Of UK Media Ad Spend

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Amazon Is The UK's Most Trusted Retailer

by Webcertain Group

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UK Proposes New ATOL Law To Improve Digital Regulation

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Tesco To Introduce One-Hour Delivery Service

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Brexit Slowing UK Ad Spend

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UK Christmas Shopping Peaks Set For November

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UK Groceries E-Shoppers Want Country Of Origin Info

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UK Online Groceries Sector To See Strong Growth

by Webcertain Group

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Content Marketing for you

How To Guides

How manufacturers can use storytelling on social media

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How To Guides

The impact of false friends on online content

by Webcertain Content

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How To Guides

YouTube marketing - Part 4

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How To Guides

YouTube marketing - Part 3

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How To Guides

The importance of images in content marketing

by Bryan Sutton

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How To Guides

A guide to international multichannel marketing

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How To Guides

Content marketing in the technology sector

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Video

Intent-based content optimisation for global companies

by Kathryn Parsons

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Slides

Intent-based content optimisation for global companies

by Kathryn Parsons

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How To Guides

How to plan and execute a successful webinar

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How To Guides

YouTube marketing - Part 2

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Video

Why to regularly maintain your WordPress website

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How To Guides

A guide to mobile marketing in China

by Annick Marcellin

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Video

Gamification as an essential part of content marketing

by Becky Simms

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Video translation: The three main options explained

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Why a good logo is worth 1,000 words for your business

by Patricia Paladini Adell

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Lessons learnt and best practices in global readiness

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Global content for local customer experiences

by Bruno Herrmann

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Lessons learnt and best practices in global readiness

by Patricia Paladini Adell

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Slides

Gamification as an essential part of content marketing

by Becky Simms

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Taking a look at China

Video

Targeting China: An action plan to bring online success

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Slides

Targeting China: An action plan to bring online success

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Video

Digital marketing insights for China in 2020

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Slides

How to run effective search campaigns in China

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Video

Webinar: How to run effective search campaigns in China

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Video

Webinar: Using WeChat to grow sales in China

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Slides

Using WeChat to grow sales in China

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Country Guides

Webcertain Search And Social Report 2020: China

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Video

Webinar: How to succeed online in China

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Slides

How to succeed online in China

View

How To Guides

A guide to mobile marketing in China

by Annick Marcellin

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Video

Why you need to be on WeChat when targeting China

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Video

Opening a Baidu advertising account: What you’ll need

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Slides

China: Opportunities in B2B on WeChat

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Country Guides

Webcertain Search And Social Report 2018: China

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News

Google launches AR tech in China

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News

Baidu AI can mimic voices after 1 minute of training

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News

WeChat usage explodes over Chinese New Year

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News

Baidu had a strong Q4 2017

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News

China clamps down on VPNs in censorship push

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Let's review Social

Video

Webinar: Social media strategy for Russia

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Slides

Social media strategy for Russia

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How To Guides

A guide to advertising on Facebook

by Webcertain Social

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Video

4 countries where social media isn’t what you’d expect

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How To Guides

A guide to social selling for international businesses

by Anlieka Marconi

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How Facebook usage differs around the world in 2020

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How Twitter usage differs around the world in 2020

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How To Guides

How to prioritise your global social media budget

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Webinar: Global strategy tips for organic social media

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Global strategy tips for organic social media

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Webinar: Using WeChat to grow sales in China

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Slides

Using WeChat to grow sales in China

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How To Guides

How to work with micro-influencers in B2B marketing

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Video

Webinar: How to prioritise global social media budgets

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Video

Webinar: How to use social selling for global growth

by Anlieka Marconi

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International online reputation management

by Chris Silver Smith

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Why you need to be on WeChat when targeting China

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How to win friends and influencers internationally

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Why to conduct market research before expanding

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Why it's important to conduct persona research

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Learning about eCommerce

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8 countries with local e-commerce sites

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Video

The secret to boosting your Amazon sales

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Harnessing Amazon PPC for global growth

by Julia Munder

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How To Guides

How hotels can increase direct online bookings

by David Sanchez

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Video

Using automated bidding strategies for global expansion

by Sven O. Wilhelm

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Video

Scaling PR and link building internationally

by Dominik Schwarz

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News

Yandex and Sberbank to launch e-commerce site Beru

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News

New Bing Shopping Campaigns features rolled out

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Video

Amazon marketing: Tips and tactics for success

by Gil Lang

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Video

The challenges of currency management in travel

by Antonio Rami

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News

M-commerce to grow strongly in 2018

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News

Ecommerce taxes coming to South East Asia

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News

Fitbit launches mobile payments solution Fitbit Pay

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News

Ecommerce behaviour on Amazon revealed

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News

Alibaba to help French businesses sell in China

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News

Ecommerce in Finland on the increase

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News

88% of Americans research online then buy in-store

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News

India is world's fastest growing mobile payments market

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News

Taobao's fight against counterfeit goods in 2017

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News

Smartphones are top device for mcommerce in UK

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Time to look at South Africa

News

Internet Penetration In South Africa Hits 65%

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News

Recession Alters South African Shopping Habits

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News

South African Brands Overcome Recession

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News

South African Internet Population To Hit 22.5 Million

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News

WeChat And McDonald's Test Mobile Payment Scheme

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The secrets of SEO

Slides

Search marketing in Russia

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Video

Webinar: Search marketing in Russia

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Video

Cultural dimensions and global digital marketing

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Video

How to build better links than your competitors

View

Video

Targeting China: An action plan to bring online success

View

Video

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

View

Video

Setting up a global SEO team that fits your budget

by Nitin Manchanda

View

Video

Q&A with Google

by John Müller

View

Slides

Cultural dimensions and global digital marketing

View

Slides

How to build better links than your competitors

View

Slides

Targeting China: An action plan to bring online success

View

Slides

Google is your new homepage and it's very geo-sensitive

by Jason Barnard

View

Slides

Setting up an global SEO team that fits your budget

by Nitin Manchanda

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Video

Digital marketing insights for Russia in 2020

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Video

6 search engines that are challenging Google

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Slides

How to run effective search campaigns in China

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Video

Webinar: How to run effective search campaigns in China

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Video

Why is website speed so important?

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Video

What can you learn from an SEO gap analysis?

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Country Guides

Webcertain Search And Social Report 2020: Argentina

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Latest guides

How To Guides

7 key tools for translation quality assurance

by Samantha Brazel

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How To Guides

How manufacturers can use storytelling on social media

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How To Guides

Translation, localisation, transcreation, copywriting

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How To Guides

The impact of false friends on online content

by Webcertain Content

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How To Guides

YouTube marketing - Part 4

View

How To Guides

YouTube marketing - Part 3

View

How To Guides

The importance of images in content marketing

by Bryan Sutton

View

How To Guides

A guide to advertising on Facebook

by Webcertain Social

View

How To Guides

A guide to buying technical translation

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How To Guides

A guide to international multichannel marketing

View

How To Guides

How to achieve high-quality translations

View

How To Guides

Content marketing in the technology sector

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How To Guides

A guide to social selling for international businesses

by Anlieka Marconi

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How To Guides

A guide to buying marketing translation

View

How To Guides

How to plan and execute a successful webinar

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How To Guides

A guide to terminology management for translation

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How To Guides

How to prioritise your global social media budget

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How To Guides

How to work with micro-influencers in B2B marketing

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How To Guides

YouTube marketing - Part 2

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How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

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Understanding Paid Media

Video

Webinar: Why you shouldn't translate keywords and ads

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Slides

Why you shouldn't translate keywords and ads

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Video

Adapting global paid search strategies in tough times

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Video

Using automation to drive growth in paid performance

by David Merrifield

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Slides

Adapting global paid search strategies in tough times

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Slides

Using automation to drive growth in paid performance

by David Merrifield

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Video

How to write ads for international markets

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How To Guides

A guide to search and display advertising on Google

by Valeria D'amato

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Video

Why you should advertise your products on Amazon

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Video

Conversion rate optimisation can boost your performance

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Opening a Naver advertising account: What you’ll need

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Video

How Google lead form extensions can boost conversions

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Going beyond tech to drive digital asset optimisation

by Daniel Smulevich

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Video

How to run PPC campaigns on Baidu, Yandex and Naver

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Why creatives are so important for banner ads

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The benefits of PPC ad localisation

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Opening a Baidu advertising account: What you’ll need

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Why it’s important to run regular search query reports

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Let AI optimise your Google responsive search ads

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Video

How bespoke landing pages can boost your performance