International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

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Certification

Quiz: Google Ads campaign types

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Catch-up TV

PPC and SEO: How to enable integrated marketing

by Navah Hopkins

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Catch-up TV

Building a paid search demand and supply model

by Raquel Abella

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Catch-up TV

How to measure paid media in 2024 and beyond

by Amy Stamper

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Catch-up TV

The power of CRO in multilingual PPC campaigns

by Carmen Domínguez Rodríguez

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Catch-up TV

Unifying organic and paid strategies for global impact

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Catch-up TV

Leveraging behavioural science to power paid strategies

by Charlotte Sharpe

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Slides

Building a paid search demand and supply model

by Raquel Abella

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Slides

How to measure paid media in 2024 and beyond

by Amy Stamper

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Slides

The power of CRO in multilingual PPC campaigns

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Slides

Leveraging behavioural science to power paid strategies

by Charlotte Sharpe

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Catch-up TV

Webinar: How to choose your Google Ads campaign type

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Slides

How to choose your Google Ads campaign type

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Slides

Platform overview: Baidu

by Kylie Wang

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Certification

Quiz: Search advertising on Naver

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How-to guides

A guide to search advertising on Naver

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How-to guides

Why translating PPC campaigns could hurt your brand

by César Gonçalves

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Certification

Quiz: Translating PPC campaigns

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Catch-up TV

Webinar: Translating campaigns could hurt your brand

by César Gonçalves

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Catch-up TV

Stop wasting money on outdated PPC tactics

by Navah Hopkins

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Catch-up TV

AI-driven market expansion

by Julia Riml

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Catch-up TV

How to handle local hurdles in global PPC campaigns

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Catch-up TV

Lessons learnt from running international PPC campaigns

by Sophie Logan

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Slides

Stop wasting money on outdated PPC tactics

by Navah Hopkins

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Countries you might be interested in

South Korea

How-to guides

A guide to search advertising on Naver

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South Korea

Catch-up TV

Webinar: Search marketing in South Korea

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South Korea

Catch-up TV

Opening a Naver advertising account: What you’ll need

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South Korea

Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

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Russian Federation

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

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South Korea

Catch-up TV

Paid search tactics for Baidu and Naver

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South Korea

Catch-up TV

Four tips for targeting South Korean students

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Russian Federation

Slides

Success stories and case studies from Russia

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South Korea

Catch-up TV

Paid search tactics for Baidu and Naver

by Webcertain Content

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Japan

Catch-up TV

How to succeed with PPC in Japan

by Chrono24 GmbH

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Russian Federation

Video briefings

Yandex introduces automatic ad blocking feature

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Russian Federation

Video briefings

Yandex display ads to move to Yandex.Direct

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Russian Federation

Video briefings

Media-contextual banners move to Yandex.Direct

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Spain

Catch-up TV

Modelos De Atribución Y Segmentación

by Alejandro Llorente

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South Korea

Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

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Spain

Catch-up TV

Campañas SEM En Distintos Mercados Y Plataformas

by Maite Molina

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Japan

Video briefings

Digital Advertising Ineffective In Japan

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Spain

Video briefings

Spanish Advert Spend On Connected TVs Grows By 200%

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Japan

Video briefings

Social Media Tops In-Feed Ad Spend In Japan

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Indonesia

Video briefings

Digital Advertising To Soar In Indonesia In 2017

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Test yourself and get a certificate

Certification

Quiz: Google Ads campaign types

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Certification

Quiz: Search advertising on Naver

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Certification

Quiz: Translating PPC campaigns

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Certification

Quiz: Advertising targeting for manufacturers

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Certification

Quiz: Conversion rate optimisation

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Certification

Quiz: Search and display advertising on Google

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Certification

Quiz: Developing & implementing a global paid search strategy

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All about China

Slides

Platform overview: Baidu

by Kylie Wang

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Catch-up TV

Opening a Baidu advertising account: What you’ll need

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Video briefings

Tencent Launches Solution For US Advertisers

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Video briefings

WeChat Tests New Advertising Option

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Video briefings

WeChat To Give Content Creators More Ad Space

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Video briefings

Baidu Faces Fresh Legal Battle

by Webcertain Group

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Video briefings

Baidu And Sogou Fined For Showing Illegal Ads

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Video briefings

Mobile An Important Advertising Channel In UK And China

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Video briefings

What Is Baidu Shantou?

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Video briefings

Baidu Upgraded By JPMorgan

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Video briefings

What Is Baidu Hong Media?

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Video briefings

What Is Baidu Brand Zone Mini?

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Video briefings

What Is Baidu Brand Landmark?

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Video briefings

What Are Baidu's Match Types?

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Video briefings

Baidu Relaxes Ban On Retail Forex Broker Advertising

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Video briefings

Baidu Criticised For Re-Launching Wei Zexy Hospital Ads

by Webcertain Group

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Video briefings

Chinese Internet Giants To Move Towards Paid Content

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Taking a look at Japan

Catch-up TV

How to succeed with PPC in Japan

by Chrono24 GmbH

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Video briefings

Digital Advertising Ineffective In Japan

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Video briefings

Social Media Tops In-Feed Ad Spend In Japan

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Video briefings

Baidu And Yahoo Japan Join Forces For Advertising

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South Korea in more detail

How-to guides

A guide to search advertising on Naver

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Catch-up TV

Webinar: Search marketing in South Korea

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Catch-up TV

Opening a Naver advertising account: What you’ll need

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Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

View

Catch-up TV

Paid search tactics for Baidu and Naver

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Catch-up TV

Four tips for targeting South Korean students

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Catch-up TV

Paid search tactics for Baidu and Naver

by Webcertain Content

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Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

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Video briefings

Advertising On Naver: What Is Click Choice?

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Video briefings

Advertising On Naver: What Is The Power Link Area?

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Video briefings

Advertising On Naver: What Is The Biz Site Area?

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Video briefings

Advertising On Naver: What Is Brand Search?

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Video briefings

Advertising On Naver: What Is Time Board?

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Video briefings

Advertising On Naver: What Is Rolling Board?

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Video briefings

Advertising On Naver: What Is First View?

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Video briefings

Advertising On Naver: What Is RealView?

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Video briefings

Advertising On Naver: What Is Keyword Expansion (Beta)?

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Video briefings

Advertising On Naver: What Is Quality Index?

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Time to look at Indonesia

Video briefings

Digital Advertising To Soar In Indonesia In 2017

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Latest guides

How-to guides

How to choose the right Google Ads campaign type

View

How-to guides

A guide to search advertising on Naver

View

How-to guides

Why translating PPC campaigns could hurt your brand

by César Gonçalves

View

How-to guides

Advertising targeting best practice for manufacturers

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How-to guides

A guide to ad copy on Yandex.Direct

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How-to guides

A Guide to Using Pinterest Internationally

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Russian Federation in focus

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

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Slides

Success stories and case studies from Russia

View

Video briefings

Yandex introduces automatic ad blocking feature

View

Video briefings

Yandex display ads to move to Yandex.Direct

View

Video briefings

Media-contextual banners move to Yandex.Direct