International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

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How-to guides

Advertising targeting best practice for manufacturers

by Daiana Damacus

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Certification

Quiz: Advertising targeting for manufacturers

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Certification

Quiz: Search advertising on Naver

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How-to guides

A guide to search advertising on Naver

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Slides

Character limits for programmatic and social banners

by Webcertain Creative

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How-to guides

5 awesome search marketing tools on Baidu

by Mona Wang

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Catch-up TV

Webinar: International paid search strategy for 2021

by Feras Qasas

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Slides

International paid search strategy for 2021

by Feras Qasas

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How-to guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

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Slides

How to use custom intent audiences for global customers

by Matt Beswick

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Catch-up TV

How to use custom intent audiences for global customers

by Matt Beswick

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Catch-up TV

Webinar: International student recruitment

by César Gonçalves

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Catch-up TV

Webinar: Search marketing in South Korea

by Esther Park

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Catch-up TV

Webinar: Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

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Slides

Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

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Catch-up TV

Adapting global paid search strategies in tough times

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Catch-up TV

Using automation to drive growth in paid performance

by David Merrifield

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Catch-up TV

Why you should advertise your products on Amazon

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Catch-up TV

Conversion rate optimisation can boost your performance

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Catch-up TV

Opening a Naver advertising account: What you’ll need

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Catch-up TV

How Google lead form extensions can boost conversions

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Catch-up TV

Going beyond tech to drive digital asset optimisation

by Daniel Smulevich

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Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

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Catch-up TV

Why creatives are so important for banner ads

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Countries you might be interested in

South Korea

How-to guides

A guide to search advertising on Naver

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South Korea

Catch-up TV

Webinar: Search marketing in South Korea

by Esther Park

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South Korea

Catch-up TV

Opening a Naver advertising account: What you’ll need

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Russian Federation

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

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Russian Federation

Video briefings

Yandex introduces automatic ad blocking feature

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Russian Federation

Video briefings

Yandex display ads to move to Yandex.Direct

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Russian Federation

Video briefings

Media-contextual banners move to Yandex.Direct

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United States

Video briefings

US Display Advertising To Grow 70% In Next 4 Years

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United States

Video briefings

Bing Launches Black Friday Flyer Ads

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United States

Video briefings

Snapchat Adds Context Cards To Adverts

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United States

Video briefings

Bing Rolls Out Dynamic Search Ads In US And UK

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United States

Video briefings

Research Reveals US Search Advertising Landscape

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United States

Video briefings

Tencent Launches Solution For US Advertisers

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United States

Video briefings

Social Advertising Has Little Impact On Conversions

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United States

Video briefings

Bing Opens Dynamic Search Ads To All US Advertisers

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India

Video briefings

Indian Mobile Users Want Customised Online Adverts

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United States

Video briefings

The New York Times Sees Programmatic Revenue Rise

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United States

Video briefings

Programmatic Advertising Drops In US

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South Korea

Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

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Russian Federation

Catch-up TV

Advertising Trends In The Russian Market

by Eugene Lomize

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Test yourself and get a certificate

Certification

Quiz: Advertising targeting for manufacturers

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Certification

Quiz: Search advertising on Naver

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All about China

How-to guides

5 awesome search marketing tools on Baidu

by Mona Wang

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Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

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Catch-up TV

Opening a Baidu advertising account: What you’ll need

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Catch-up TV

Paid search tactics for Baidu and Naver

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Video briefings

WeChat Tests New Advertising Option

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Video briefings

WeChat To Give Content Creators More Ad Space

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Video briefings

Baidu Faces Fresh Legal Battle

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Video briefings

Baidu And Sogou Fined For Showing Illegal Ads

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Video briefings

Calls For Fintech Regulation In China And Hong Kong

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Video briefings

What Is Baidu Shantou?

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Video briefings

Baidu Upgraded By JPMorgan

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Video briefings

What Is Baidu Hong Media?

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Video briefings

What Is Baidu Brand Zone Mini?

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Video briefings

What Is Baidu Brand Landmark?

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Video briefings

What Are Baidu's Match Types?

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Video briefings

Baidu Relaxes Ban On Retail Forex Broker Advertising

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Video briefings

Baidu And Yahoo Japan Join Forces For Advertising

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Video briefings

Baidu Criticised For Re-Launching Wei Zexy Hospital Ads

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Video briefings

Chinese Internet Giants To Move Towards Paid Content

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Taking a look at South Korea

How-to guides

A guide to search advertising on Naver

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Catch-up TV

Webinar: Search marketing in South Korea

by Esther Park

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Catch-up TV

Opening a Naver advertising account: What you’ll need

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Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

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Video briefings

Advertising On Naver: What Is Click Choice?

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Video briefings

Advertising On Naver: What Is The Power Link Area?

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Video briefings

Advertising On Naver: What Is The Biz Site Area?

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Video briefings

Advertising On Naver: What Is Brand Search?

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Video briefings

Advertising On Naver: What Is Time Board?

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Video briefings

Advertising On Naver: What Is Rolling Board?

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Video briefings

Advertising On Naver: What Is First View?

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Video briefings

Advertising On Naver: What Is RealView?

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Video briefings

Advertising On Naver: What Is Keyword Expansion (Beta)?

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Video briefings

Advertising On Naver: What Is Quality Index?

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India in more detail

Video briefings

Indian Mobile Users Want Customised Online Adverts

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Video briefings

TV Ads To Account For 40% Of Indian Ad Spend

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Video briefings

Google Launches Call Reporting In India & South Africa

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Time to look at Russian Federation

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

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Video briefings

Yandex introduces automatic ad blocking feature

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Video briefings

Yandex display ads to move to Yandex.Direct

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Video briefings

Media-contextual banners move to Yandex.Direct

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Catch-up TV

Advertising Trends In The Russian Market

by Eugene Lomize

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Catch-up TV

How To Harness Opportunities With Yandex Direct

by Eugene Lomize

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Catch-up TV

Understanding the New Yandex PPC Auction Model

by Yandex International

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Catch-up TV

Yandex and Russian PPC

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Latest guides

How-to guides

A guide to PPC advertising for the education sector

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How-to guides

Advertising targeting best practice for manufacturers

by Daiana Damacus

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How-to guides

A guide to search advertising on Naver

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How-to guides

5 awesome search marketing tools on Baidu

by Mona Wang

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How-to guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

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United States in focus

Video briefings

US Display Advertising To Grow 70% In Next 4 Years

View

Video briefings

Bing Launches Black Friday Flyer Ads

View

Video briefings

Snapchat Adds Context Cards To Adverts

View

Video briefings

Bing Rolls Out Dynamic Search Ads In US And UK

View

Video briefings

Research Reveals US Search Advertising Landscape

View

Video briefings

Tencent Launches Solution For US Advertisers

View

Video briefings

Social Advertising Has Little Impact On Conversions

View

Video briefings

Bing Opens Dynamic Search Ads To All US Advertisers

View

Video briefings

The New York Times Sees Programmatic Revenue Rise

View

Video briefings

Programmatic Advertising Drops In US

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Video briefings

Ad Blocking Set To Grow In The US

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Video briefings

Nearly Half Of US Teens Do Not Trust Ads

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Video briefings

US In The Grip Of Advertising Duopoly

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Video briefings

Google Ad Row Spreads To The US

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Video briefings

Snapchat To See Huge Increase In US Ad Spend In 2017

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Video briefings

Audio Advertising On The Rise In The US