International digital marketing information by subscription. Webcertain Know-How, Analytics, Projects & CMS

View

Certification

Quiz: Search advertising on Naver

View

How-to guides

A guide to search advertising on Naver

View

Slides

Character limits for programmatic and social banners

by Bryan Sutton

View

How-to guides

5 awesome search marketing tools on Baidu

View

Catch-up TV

Webinar: International paid search strategy for 2021

by Feras Qasas

View

Slides

International paid search strategy for 2021

by Feras Qasas

View

How-to guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

View

Slides

How to use custom intent audiences for global customers

by Matt Beswick

View

Catch-up TV

How to use custom intent audiences for global customers

by Matt Beswick

View

How-to guides

An introduction to conversion rate optimisation

View

Certification

Quiz: Conversion rate optimisation

View

Catch-up TV

Webinar: International student recruitment

by César Gonçalves

View

Slides

International student recruitment

by César Gonçalves

View

Catch-up TV

Webinar: Search marketing in South Korea

View

Slides

Search marketing in South Korea

View

Catch-up TV

Webinar: Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

View

Slides

Why you shouldn't translate keywords and ads

by Rebecca Weinkauf

View

Catch-up TV

Adapting global paid search strategies in tough times

View

Catch-up TV

Using automation to drive growth in paid performance

by David Merrifield

View

Catch-up TV

Why you should advertise your products on Amazon

View

Catch-up TV

Conversion rate optimisation can boost your performance

View

Catch-up TV

Opening a Naver advertising account: What you’ll need

View

Catch-up TV

How Google lead form extensions can boost conversions

View

Countries you might be interested in

South Korea

How-to guides

A guide to search advertising on Naver

View

South Korea

Catch-up TV

Webinar: Search marketing in South Korea

View

South Korea

Slides

Search marketing in South Korea

View

South Korea

Catch-up TV

Opening a Naver advertising account: What you’ll need

View

Russian Federation

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

View

Russian Federation

Video briefings

Yandex introduces automatic ad blocking feature

View

Russian Federation

Video briefings

Yandex display ads to move to Yandex.Direct

View

Russian Federation

Video briefings

Media-contextual banners move to Yandex.Direct

View

United States

Video briefings

US Display Advertising To Grow 70% In Next 4 Years

View

United States

Video briefings

Bing Launches Black Friday Flyer Ads

View

United States

Video briefings

Snapchat Adds Context Cards To Adverts

View

United States

Video briefings

Bing Rolls Out Dynamic Search Ads In US And UK

View

United States

Video briefings

Research Reveals US Search Advertising Landscape

View

United States

Video briefings

Tencent Launches Solution For US Advertisers

View

United States

Video briefings

Social Advertising Has Little Impact On Conversions

View

United States

Video briefings

Bing Opens Dynamic Search Ads To All US Advertisers

View

India

Video briefings

Indian Mobile Users Want Customised Online Adverts

View

United States

Video briefings

The New York Times Sees Programmatic Revenue Rise

View

United States

Video briefings

Programmatic Advertising Drops In US

View

South Korea

Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

View

Test yourself and get a certificate

Certification

Quiz: Advertising targeting for manufacturers

View

Certification

Quiz: Search advertising on Naver

View

Certification

Quiz: Conversion rate optimisation

View

All about China

How-to guides

5 awesome search marketing tools on Baidu

View

Catch-up TV

How to run PPC campaigns on Baidu, Yandex and Naver

by Anna Milburn

View

Catch-up TV

Opening a Baidu advertising account: What you’ll need

View

Catch-up TV

Paid search tactics for Baidu and Naver

View

Video briefings

WeChat Tests New Advertising Option

View

Video briefings

WeChat To Give Content Creators More Ad Space

View

Video briefings

Baidu Faces Fresh Legal Battle

View

Video briefings

Baidu And Sogou Fined For Showing Illegal Ads

View

Video briefings

Calls For Fintech Regulation In China And Hong Kong

View

Video briefings

What Is Baidu Shantou?

View

Video briefings

Baidu Upgraded By JPMorgan

View

Video briefings

What Is Baidu Hong Media?

View

Video briefings

What Is Baidu Brand Zone Mini?

View

Video briefings

What Is Baidu Brand Landmark?

View

Video briefings

What Are Baidu's Match Types?

View

Video briefings

Baidu Relaxes Ban On Retail Forex Broker Advertising

View

Video briefings

Baidu And Yahoo Japan Join Forces For Advertising

View

Video briefings

Baidu Criticised For Re-Launching Wei Zexy Hospital Ads

View

Video briefings

Chinese Internet Giants To Move Towards Paid Content

View

Taking a look at India

Video briefings

Indian Mobile Users Want Customised Online Adverts

View

Video briefings

TV Ads To Account For 40% Of Indian Ad Spend

View

Video briefings

Google Launches Call Reporting In India & South Africa

View

South Korea in more detail

How-to guides

A guide to search advertising on Naver

View

Catch-up TV

Webinar: Search marketing in South Korea

View

Slides

Search marketing in South Korea

View

Catch-up TV

Opening a Naver advertising account: What you’ll need

View

Video briefings

Naver Scraps Ad Plans After Anti-Trust Fears

View

Video briefings

Advertising On Naver: What Is Click Choice?

View

Video briefings

Advertising On Naver: What Is The Power Link Area?

View

Video briefings

Advertising On Naver: What Is The Biz Site Area?

View

Video briefings

Advertising On Naver: What Is Brand Search?

View

Video briefings

Advertising On Naver: What Is Time Board?

View

Video briefings

Advertising On Naver: What Is Rolling Board?

View

Video briefings

Advertising On Naver: What Is First View?

View

Video briefings

Advertising On Naver: What Is RealView?

View

Video briefings

Advertising On Naver: What Is Keyword Expansion (Beta)?

View

Video briefings

Advertising On Naver: What Is Quality Index?

View

Time to look at United States

Video briefings

US Display Advertising To Grow 70% In Next 4 Years

View

Video briefings

Bing Launches Black Friday Flyer Ads

View

Video briefings

Snapchat Adds Context Cards To Adverts

View

Video briefings

Bing Rolls Out Dynamic Search Ads In US And UK

View

Video briefings

Research Reveals US Search Advertising Landscape

View

Video briefings

Tencent Launches Solution For US Advertisers

View

Video briefings

Social Advertising Has Little Impact On Conversions

View

Video briefings

Bing Opens Dynamic Search Ads To All US Advertisers

View

Video briefings

The New York Times Sees Programmatic Revenue Rise

View

Video briefings

Programmatic Advertising Drops In US

View

Video briefings

Ad Blocking Set To Grow In The US

View

Video briefings

Nearly Half Of US Teens Do Not Trust Ads

View

Video briefings

US In The Grip Of Advertising Duopoly

View

Video briefings

Google Ad Row Spreads To The US

View

Video briefings

Snapchat To See Huge Increase In US Ad Spend In 2017

View

Video briefings

Audio Advertising On The Rise In The US

View

Latest guides

How-to guides

Advertising targeting best practice for manufacturers

by Daiana Damacus

View

How-to guides

A guide to search advertising on Naver

View

How-to guides

5 awesome search marketing tools on Baidu

View

How-to guides

How to set meaningful goals and measure results in B2B

by Maja Morawska

View

How-to guides

An introduction to conversion rate optimisation

View

Russian Federation in focus

Catch-up TV

Combining DOOH, media and video in Yandex

by Manfred Schlosser

View

Video briefings

Yandex introduces automatic ad blocking feature

View

Video briefings

Yandex display ads to move to Yandex.Direct

View

Video briefings

Media-contextual banners move to Yandex.Direct

View

Catch-up TV

Advertising Trends In The Russian Market

by Eugene Lomize

View

Catch-up TV

How To Harness Opportunities With Yandex Direct

by Eugene Lomize

View

Catch-up TV

Understanding the New Yandex PPC Auction Model

by Yandex International

View

Catch-up TV

Yandex and Russian PPC