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When many digital marketers create their social media campaigns, the images used may not be at the top of the agenda. Some may even question the importance of images, since they usually go alongside compelling and persuasive text. But visuals matter, and it could be that subpar images are damaging your social media campaigns and leading to poorer results.

This webinar will look at how visuals impact your campaigns, and how to choose the perfect images that will help your social media campaigns deliver the results you want. You will also learn when best to use images versus video.

Whether you are just getting started with social media or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve the performance of their social media campaigns.

What will you learn?

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An introduction to social media visual requirements

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How to use graphics in your social media campaigns

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How to choose visuals that bring results

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When to use images vs. video

Who should attend?

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Social Media Managers

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Daiana Damacus

General Manager of Social Media and Influencer Marketing – Webcertain

Daiana’s degree in journalism gave her the writing, research and analytics skills she needs to conduct market research, create social media campaigns and generate performance reports. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social campaigns and has experience with Facebook, LinkedIn, Twitter, Pinterest, Instagram, Naver, Kakao, VK and YouTube. She is also interested in the progress of social media on a global scale and is constantly learning about international social networks. Originally from Romania, Daiana now lives in the UK.

Anlieka Marconi

Social Media and Influencer Marketing Specialist – Webcertain

A storyteller at heart, Anlieka has a degree in film making and joined the Webcertain team in 2018 to explore new ways of storytelling through social media. Working closely with the General Manager of Social Media and Influencer Marketing, she helps clients create both organic and paid campaigns on various international social media platforms. She also conducts research into different international online markets and enjoys writing creative and engaging copies for brands and companies to help them tell their stories. Anlieka was born in the Netherlands, to Indonesian parents and has lived in the UK since 2015.

Agne Baksyte

Digital Marketing Trainee – Webcertain

Agne is an enthusiastic Digital Marketing Trainee, who is eager to contribute to brands’ success through market research, social media campaigns and eye-catching design. She is passionate about social media, graphic design and is always looking for creative ways to achieve business success. She holds a BA Graphic Design degree from the University of Huddersfield. Originally from Lithuania, Agne now lives in the UK.

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