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The South Korean digital landscape is unique and diverse – whilst Google Korea now takes the lead among the market’s search platforms, Naver still represents vast opportunities for global brands. Understanding where your target audience spends their time and what their motivations and challenges are is essential if you want to see results.

This webinar will uncover both platforms’ unique features. It will help you determine which search marketing tactics will be the most effective channels for you to reach a relevant audience and will share tips for how to create a strategy which will help your brand stand out amongst the competition.

You will leave with greater insight into how to approach search marketing in South Korea and actionable advice for creating a South Korean digital strategy to support your objectives and improve performance.

What will you learn?

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An overview of the search landscape in South Korea

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Key differences between Naver and Google

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How to approach SEO for South Korea

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When and how to use paid search to reach a South Korean audience

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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SEO Managers

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Paid Media Managers

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Country Managers – South Korea

Presenters:

Neilkriss Middlebrough

Business Solutions Executive – Webcertain

Neilkriss is a Business Solutions Executive at Webcertain, specialising in translation. He has years of experience in business process outsourcing and consulting, working with clients in the manufacturing, engineering, technology, finance and legal space. Neilkriss is originally from the Philippines and holds a Bachelor of Arts degree in Mass Communications. Now based in the UK, he balances a full-time career in digital marketing and translation, offering his clients bespoke and target market focused solutions, alongside pursuing his interests in creative entrepreneurship.

Anna Milburn

Business Solutions Manager & Team Leader – Webcertain

Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market. Having a strong academic background, Anna holds a degree in English & German Philology, a Business degree, and a Law degree.

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