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The social media landscape in Russia is unique and diverse. With a mix of well-known global platforms and local Russian players, understanding where your target audience spend their time and how they engage on social is essential if you want to see results.

This webinar will help you determine which platforms will be the most effective channels for you to engage with a relevant audience and will share tips for how to create a strategy which will help your brand stand out amongst the competition.

You’ll leave with greater insight into how Russians use social sites and actionable advice for creating a Russian social strategy to support your objectives and improve performance.

What will you learn?

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An overview of the social media landscape in Russia

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How Russian platforms compare to global ones

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How to determine which social media sites are right for your business

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How to develop a social strategy aligned with your goals

Who should attend?

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Digital marketing managers

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Head of Marketing / CMOs

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Social Media Managers

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Country Managers - Russia


César Gonçlaves

Business Solutions Executive - Webcertain

César is a Business Solutions Executive at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

Zanna Pupele

Zanna has been working in the digital marketing field since gaining a university degree in Computer Science and Engineering. She is a real people person, and her career in client services successfully marries her personality to her knowledge. With more than 15 years’ experience in marketing in B2B and B2C with companies operating worldwide, Zanna enjoys keeping up-to-date with the latest trends and best practices, developing the digital marketing strategies contributing to her clients’ success together with them, and coordinating projects to make their fulfilment possible. Zanna is originally from Latvia, and now lives in the UK.

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