Increasingly businesses look beyond their own borders to drive growth and expand their customer base. For some, the choice of markets and channels is clear, for others it is challenging to determine where and how to focus resources and budgets.
Utilising data compiled in the Webcertain Global Search and Social Report 2020, this webinar will explore the digital landscape of countries around the world; highlighting opportunities for businesses to harness trends, get a head start in developing markets and engage with local customers.
We’ll also discuss which factors to consider when choosing target markets and how to launch an online presence in new territories.
What will you learn?
The current digital landscape worldwide
Key global markets with big opportunities
What to consider when determining suitable target markets
How to get started in new markets
Who should attend?
Digital Marketing Managers
Head of Marketing / CMOs
Content and Web Specialists
Head of Strategy
Presenter:
Gemma Houghton
Director of Marketing - Webcertain
Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Leadership and Management from the Chartered Management Institute and a BA Joint Honours Degree in French and German.
Register for webinar
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