Watch Recording

The global opportunity

B2B product marketers face a wealth of challenges when trying to integrate digital marketing into traditionally offline manufacturing businesses. Yet there is no doubt that to see business growth, particularly on a global scale, a strong digital strategy is essential.

This webinar will address some of the common issues faced by global product marketers and discuss why and how they can use digital channels and tactics to stand out from the crowd and win customers around the world.

We’ll cover:

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Research

The importance of understanding each local market and how the learnings impact digital strategy

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Setting expectations

How to set meaningful goals and measure results

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Branding

Why it’s crucial to success and worth the investment

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The battle between broad and narrow

How to assess which targeting approach will bring results

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Customer focus

How to ensure your customers are at the heart of all you do

Find solutions to your international marketing challenges

Featuring a Q&A session along with the presentation, this webinar will provide valuable insights for marketers selling products globally and will share information which can be used to persuade internal stakeholders of the potential digital marketing has to achieve big results.

Presenters:

Barbara Bazzoli

Account Manager – Manufacturing Specialist - Webcertain

Originally from Italy, Barbara is an experienced and successful Account Manager, with strong experience in the manufacturing sector. She is very focused and has a strong aptitude for problem solving and project coordination. Her enthusiasm and hard-working attitude allowed her to progress quickly; she has already gained a substantial amount of industry knowledge and has worked on multiple B2B client projects spanning a range of countries and channels.

Daiana Damacus

General Manager - Social Media and Influencer Marketing - Webcertain

Daiana’s degree in journalism gave her the writing, research and analytics skills she needs to conduct market research, create social media campaigns and generate performance reports. Daiana has worked in all the four languages she speaks, with companies from across the world. She loves putting creativity into social campaigns and has experience with Facebook, LinkedIn, Twitter, Pinterest, Instagram, Naver, Kakao, VK and YouTube. She is also interested in the progress of social media on a global scale and is constantly learning about international social networks. Originally from Romania, Daiana now lives in the UK.

Maja Morawska

Account Executive – Manufacturing Specialist - Webcertain

Maja is an Account Executive at Webcertain who works predominantly with manufacturing and technology clients. She studied digital marketing strategy as part of her CIM Professional Diploma in Marketing (Level 6). She manages a variety of projects involving international content, from copywriting and translation, through localised SEO to multilingual website development. Outside of working at Webcertain, Maja volunteers at a local community radio station in York. She was born in Poland and moved to the UK with her family in 2007.