SEO gets a whole lot more complex when you’re managing international websites. With multiple languages and country-tailored information at play, ensuring you show the right content to the right people and maximize reach is vital.
Andy and Bill will share examples and tips of common pitfalls and missed opportunities in international SEO, which can have a major impact on the bottom line and global growth.
With many years’ experience working on global SEO projects, Andy and Bill have seen it all and can provide proven and actionable advice for achieving results in global markets.
The webinar will also feature a Q&A session where you can share the challenges you need solutions for and get advice from the experts
Bill and Andy are amongst the presenters at the International Search Summit Boston on September 26 at the Wyndham Boston Beacon Hill, along with other specialists in global search including Gary Illyes from Google, Cheryl Burke from New Balance and Mellissa Jensen from Cisco. Early Bird rates apply
Andy is founder and CEO of Webcertain Group - an international online and search marketing agency that operates in over 44 major languages. Andy is a seasoned speaker and brings over 20 years’ experience in international marketing to the table. Andy has spoken at conferences around the world for many years including SMX, SES and Clickz, Pubcon, Adtech and ISS. He is often consulted alongside industry experts in connection with the developments and strategies of international search engines such as Google, Baidu and Yandex. Originally a trained linguist, Andy moved into public relations and marketing at an early stage where he ran courses in media management for marketing executives. Since early 2008 he has chaired the International Search Summit, a one-day conference series, which examines international search marketing issues. Andy is now based in Barcelona.
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.
Bill is considered the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider, both of which were acquired by WPP.