A customer journey map is a visual narration that helps you understand your customers/users and how they behave in relation to your brand/products/services at every interaction stage. It contains your customers’ core needs, pain points, desires, and touchpoints.
Typically, there are six stages, but often marketers are unaware of them. Therefore, there is often a discrepancy between what customers actually experience at each one of these stages and how the companies target them via their digital marketing tactics.
This webinar will explain in detail what a customer journey map is, as well as when is the right moment in your digital marketing plan to carry it out. Our experts will also give you a glimpse into how customer journey mapping is conducted and will share with you the advantages of creating a customer journey map for your company.
What will you learn?
What customer journey mapping is
Where customer journey mapping fits within digital marketing
How to conduct customer journey mapping
The advantages of customer journey mapping
Who should attend?
Digital Marketing Managers
Regional Digital Marketing Managers
Growth Managers
Digital Marketing Strategists
Moderator:
Gemma Houghton
Director of Marketing – Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
Presenters:
Daiana Damacus
Global Manager of Audience Marketing – Webcertain
Daiana has spent the last seven years working with social media marketing, influencer marketing, online research and content marketing. This has made her realise the importance of knowing your target audience for all areas of digital marketing. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social and content campaigns, but believes that relevancy has more weight than trends when it comes to successful campaigns. Originally from Romania, Daiana now lives in the UK.
Vebri Carolin
Content Marketing Strategist – Webcertain
Vebri is a Content Marketing Strategist at Webcertain. With her extensive experience as a Digital Campaign Strategist and Art Director, she has developed robust problem-solving skills in designing and orchestrating customer-centric campaign strategies. Experienced with a variety of industries including FMCG and manufacturing, Vebri ensures that digital campaign strategies are developed to bring impact to different businesses. Her strong academic background (she has a BA in Visual Communication Design and an MA in Design Strategy and Innovation) helps Vebri unite data-driven strategies with creative points of view. Originally from Indonesia, she now lives in London.
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