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China is a lucrative marketplace for business and one which many more international businesses are tapping into each year. If you are interested in starting or growing your business in China, then there are a number of things you need to know about, not least of all Baidu. The platform is a predominant search engine in the Chinese market for both organic and paid search and has over a billion active mobile users.

In this webinar we will outline the key opportunities for growing your business with Baidu, provide actionable insights into how Baidu SEO works and why is it essential as well as uncover the unique digital advertising options on Baidu for global brands.

What will you learn?

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An overview of the Baidu search platform

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Why Baidu is essential to launching your digital campaigns in China

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The power of Baidu SEO

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Why and how to use Baidu advertising

Who should attend?

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Digital Marketing Managers

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Head of Marketing / CMOs

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Search Marketing Managers

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Country Managers - China

Presenters:

Neilkriss Middlebrough

Business Solutions Executive - Webcertain

Neilkriss is a Business Solutions Executive at Webcertain, specialising in Translation. He has years of experience in Business Process Outsourcing and Consulting, working with clients in the Manufacturing, Engineering, Technology, Finance and Legal space. Neilkriss is originally from the Philippines and holds a Bachelor of Arts degree in Mass Communications. Now based in the UK, he balances a full-time career in Digital Marketing and Translation, offering his clients bespoke and target market focused solutions, alongside pursuing his interests in creative entrepreneurship.

César Gonçalves

Business Solutions Executive - Webcertain

César is a Business Solutions Executive at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

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