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French Language Search Marketing

French - The Language of Diplomacy!


The French language: an introduction

French is a Romance language belonging to the Indo-European language family. The French language has a very rich history covering both political and diplomatic fields as well as art and literature. It is regarded by some as one of the world's great languages and was the 'lingua franca' immediately preceding English.

How many speakers are there of the French language?

In total some 75 million people speak French as their first language - but there are many additional speakers of French as a second language.

As a mother language French is spoken in several countries in Europe, principally France, Belgium, and Switzerland - but the language is also widely known and used in Africa - especially in north Africa in Morocco, Algeria, Libya, Tunisia - in total there are more than 15 African countries where French is spoken.

French is also one of the languages that migrated with the old world to the new - so it is an official language of Canada alongside English.

What French language issues do I need to watch out for?

French uses the Latin alphabet with the addition of 5 accents. It is these accents which represent the greatest challenge for the French search marketer - particularly since the French keyboard means these are not immediately accessible to the searcher who frequently omits the accent.

Which major search engines are important to French speakers?

Google is the most popular search engine for French speakers, with around 95% market share.

French SEO, PPC and Online PR Services from Webcertain

Improve your presence in French search engines with Webcertain's French search marketing services. Reach your audience in French through multilingual SEO, multilingual PPC and French online PR. With French native speakers and local cultural knowledge of France, Webcertain will give your online campaigns the boost they need to achieve success in the French market.

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