Webcertain is dedicated to serving the complex needs of global clients and especially so in its development of “Global Central” - a management platform purpose-designed to help the marketing teams of international businesses plan, execute and measure global digital marketing deployments, bringing together central and local teams as well as stakeholders.
Global Central brings easy organisation and efficiency to the deployment and measurement of intricate multi-country, multi-language and multi-timezone activities and especially delivers the right deployment or performance information to the right person at the right time.
"To make the life of marketers easy, giving them control and instant access to progress and performance information, broken out by countries, languages and types of activity."
Global Central offers a wide range of features and functions to support and enhance international digital projects.
Manage and Monitor International Performance
Give your Team Access to Best Practice Guides and Reports
24/7 Access to the Status and Progress of Your Global Projects
with distributed teams who need a way of leading them in a common direction
with many stakeholders who want to reduce admin and share quality information more easily
who are targeting multiple markets online and need to ensure they achieve a return on their global marketing investment
Global Central Analytics combines and collates data from a range of sources to provide an in-depth and accurate picture of global performance across all channels and media.
There is no other software that assembles all of your data, by country, into a single dashboard for fast and easy analysis
A major challenge for global businesses is achieving consistency across all regions and ensuring that teams around the world follow the same processes and guidelines. Global Central Best Practice is a resource full of reports, guides, articles, presentations and templates which they can be adapted and shared with global teams. Managers have the ability to select which content is displayed to their teams, add additional bespoke content and monitor which users are actually accessing the information.
With multiple divisions, countries and languages at play, keeping track of international digital marketing projects and progress can be a big task. Global Central enables you to monitor and manage all projects, across all markets in one place, giving you real-time, 24/7 access to progress wherever you are in the world.
If it walks or talks internet, and has an API, we can plug it in and integrate it. Many of our customers have systems they need us to talk to and that’s not a problem. We expect a new integration to be needed for every new major client!
We built it. We’re still building it. Because it’s OUR technology, we can twist it, bend it and make it do whatever you need giving Global Central a literally vast capability.
The Global Central app enables you to manage your global digital campaigns more easily and efficiently