Microsoft Advertising, Microsoft's search engine, has a very small global market share of around 4%, however it is successful in its home market of the US, with nearer 30% share. Therefore it is advisable to have a presence on Microsoft Advertising when targeting a US audience. Despite its small presence elsewhere in the world, there is much less competition, generally meaning that the average cost-per-click is much lower than Google or other engines. This can make it a cost-effective addition to your paid search programme and expand your message to a wider audience.
This service will take your existing PPC ads and adapt them for use on Microsoft Advertising in your target language, taking into account any character limits, content restrictions etc. This will enable you to reach a wider audience and consolidate your presence on the search engine.
You will receive a spreadsheet containing the ads converted into the correct format for use on Microsoft Advertising. For ads which needed to be amended to comply with any guidelines, we would provide the back translation in English.