Microsoft Advertising is a search engine that should be used if you are considering running a search campaign. We will review and amend your existing PPC ads to ensure they are Microsoft Advertising-compliant, providing the converted ads in your target language with the English translation for any amendments.

Here’s when Bing Compliant Ad Text Conversion can help!

When you have an existing PPC campaign and would like to convert the ads for use on Microsoft Advertising.

When you want to improve your online advertising campaign.

When you want your PPC ads to be in your target language.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Microsoft Advertising, Microsoft's search engine, has a very small global market share of around 4%, however it is successful in its home market of the US, with nearer 30% share. Therefore it is advisable to have a presence on Microsoft Advertising when targeting a US audience. Despite its small presence elsewhere in the world, there is much less competition, generally meaning that the average cost-per-click is much lower than Google or other engines. This can make it a cost-effective addition to your paid search programme and expand your message to a wider audience.

This service will take your existing PPC ads and adapt them for use on Microsoft Advertising in your target language, taking into account any character limits, content restrictions etc. This will enable you to reach a wider audience and consolidate your presence on the search engine.

You will receive a spreadsheet containing the ads converted into the correct format for use on Microsoft Advertising. For ads which needed to be amended to comply with any guidelines, we would provide the back translation in English.

Quality process

The process begins with us taking a brief to clarify your objectives and we will also need your existing ads. We recommend that you provide us with your target keywords in your target language, or order keyword research separately.

A PPC specialist who is native in your target language, under the supervision of an account manager with expertise in paid search, will take your existing ad texts and convert them be compliant with Microsoft Advertising. They will also ensure that the ads are relevant to your existing keywords and landing pages.

You will receive an Excel spreadsheet containing the ads converted into the Microsoft Advertising format. If any ads had to be amended, we would offer the back translation in English.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times