Bing Compliant Ad Text Conversion

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Bing is a search engine that should be used if you are considering running a search campaign. We will review and amend your existing PPC ads to ensure they are Bing-compliant, providing the converted ads in your target language with the English translation for any amendments.


Here’s when Bing Compliant Ad Text Conversion can help!

  • 1

    When you have an existing PPC campaign and would like to convert the ads for use on Bing.

  • 2

    When you want to improve your online advertising campaign.

  • 3

    When you want your PPC ads to be in your target language.



Bing, Microsoft's search engine, has a very small global market share of around 4%, however it is successful in its home market of the US, with nearer 30% share. Therefore it is advisable to have a presence on Bing when targeting a US audience. Despite its small presence elsewhere in the world, there is much less competition, generally meaning that the average cost-per-click is much lower than Google or other engines. This can make it a cost-effective addition to your paid search programme and expand your message to a wider audience.

This service will take your existing PPC ads and adapt them for use on Bing in your target language, taking into account any character limits, content restrictions etc. This will enable you to reach a wider audience and consolidate your presence on the search engine.

You will receive a spreadsheet containing the ads converted into the correct format for use on Bing. For ads which needed to be amended to comply with any guidelines, we would provide the back translation in English.


Quality process

The process begins with us taking a brief to clarify your objectives and we will also need your existing ads. We recommend that you provide us with your target keywords in your target language, or order keyword research separately.

A PPC specialist who is native in your target language, under the supervision of an account manager with expertise in paid search, will take your existing ad texts and convert them be compliant with Bing. They will also ensure that the ads are relevant to your existing keywords and landing pages.

You will receive an Excel spreadsheet containing the ads converted into the Bing format. If any ads had to be amended, we would offer the back translation in English.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Bing Compliant Ad Text Conversion

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