Baidu Compliant Ad Text Conversion


Baidu is China's most popular search engine and should be used if you are considering running a search campaign in the region. We will review and amend your existing Chinese PPC ads to ensure they are Baidu-compliant, providing the converted ads and the English translation for any amendments.

Here’s when Baidu Compliant Ad Text Conversion can help!

  • 1

    If you have an existing Chinese PPC campaign and would like to convert the ads for use on Baidu

  • 2

    When you want to improve your online advertising campaign in China

  • 3

    When targeting China is an important part of your marketing plan


Baidu is the most popular search engine in China, with over 70% of the market share. Failing to use Baidu as part of your Chinese paid search campaign will result in you missing out on a large proportion of the Chinese internet traffic and potential customers.

This service will take your existing Chinese PPC ads and adapt them for use on Baidu, taking into account any character limits, content restrictions etc. This will enable you to reach a wider Chinese audience and consolidate your presence on the search engine.

You will receive a spreadsheet containing the ads converted into the correct format for use on Baidu. For ads which needed to be amended to comply with any guidelines, we would provide the back translation in English.

Quality process

The process begins with us taking a brief to clarify your objectives and we will also need your existing Chinese ads. We recommend that you provide us with your target keywords in Chinese, or order keyword research separately.

A native Chinese PPC specialist, under the supervision of an account manager with expertise in paid search, will take your existing Chinese ad texts and convert them to be compliant with Baidu. They will also ensure that the ads are relevant to your existing keywords and landing pages.

You will receive an Excel spreadsheet containing the ads converted into the Baidu format. If any ads had to be amended, we would offer the back translation in English.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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