Baidu Baike is the encyclopaedia of Baidu – the most popular search engine in China. The closest alternative to Baidu Baike in the Western internet space is Wikipedia. Like Wikipedia, Baidu Baike works on the basis of crowdsourced content creation and reviewing – everyone can upload content and take part in editing of their own content or that of someone else. Aside from general knowledge, concepts and scientific facts, Baidu Baike also has content about brands and companies.
Having an entry for your company on Baidu Baike would allow you to establish a solid presence in China and will also enhance your brand exposure across the Chinese web. This will be useful if you are thinking of entering the Chinese market or want to generate greater awareness of your brand in China. Having your Baidu Baike entry optimised will help it to rank for relevant keywords and increase its visibility online. This will drive more, relevant visitors to your website and support your overall SEO activities.
We will optimise content you already have in Chinese and structure the text into meaningful sections, optimising it for your target keywords and ensuring it is in full accordance with Baidu Baike guidelines for new encyclopaedia entries. This service is absolutely essential for preparing content before uploading it onto Baidu Baike.
You will receive the optimised content in a PDF format.