Baidu Baike Optimisation


Baidu Baike is a Chinese online encyclopaedia with content created and edited by users and can be considered the Chinese equivalent of Wikipedia. Having a well-optimised Baidu Baike entry for your company will greatly enhance your online exposure and brand awareness in the rapidly developing region. We will optimise your content by using keywords and structuring it appropriately.

Here’s when Baidu Baike Optimisation can help!

  • 1

    When you already have content about your company in Chinese

  • 2

    When you want to optimise your content before uploading it into Baidu Baike


Baidu Baike is the encyclopaedia of Baidu – the most popular search engine in China. The closest alternative to Baidu Baike in the Western internet space is Wikipedia. Like Wikipedia, Baidu Baike works on the basis of crowdsourced content creation and reviewing – everyone can upload content and take part in editing of their own content or that of someone else. Aside from general knowledge, concepts and scientific facts, Baidu Baike also has content about brands and companies.

Having an entry for your company on Baidu Baike would allow you to establish a solid presence in China and will also enhance your brand exposure across the Chinese web. This will be useful if you are thinking of entering the Chinese market or want to generate greater awareness of your brand in China. Having your Baidu Baike entry optimised will help it to rank for relevant keywords and increase its visibility online. This will drive more, relevant visitors to your website and support your overall SEO activities.

We will optimise content you already have in Chinese and structure the text into meaningful sections, optimising it for your target keywords and ensuring it is in full accordance with Baidu Baike guidelines for new encyclopaedia entries. This service is absolutely essential for preparing content before uploading it onto Baidu Baike.

You will receive the optimised content in a PDF format.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will also need to have the content about your company that you wish us to translate, as well as any keywords that you wish us to include.

Optimisation is carried out by a trained native speaker under the supervision of a project coordinator to ensure linguistic and grammatical integrity, as well as maximum SEO performance of your content. They will structure your content into appropriate sections and optimise it using keywords.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times