Baidu Baike is a Chinese online encyclopaedia with content created and edited by users and can be considered the Chinese equivalent of Wikipedia. Having a well-optimised Baidu Baike entry for your company will greatly enhance your online exposure and brand awareness in the rapidly developing region. We will optimise your content by using keywords and structuring it appropriately.

Here’s when Baidu Baike Optimisation can help!

When you already have content about your company in Chinese

When you want to optimise your content before uploading it into Baidu Baike

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu Baike is the encyclopaedia of Baidu – the most popular search engine in China. The closest alternative to Baidu Baike in the Western internet space is Wikipedia. Like Wikipedia, Baidu Baike works on the basis of crowdsourced content creation and reviewing – everyone can upload content and take part in editing of their own content or that of someone else. Aside from general knowledge, concepts and scientific facts, Baidu Baike also has content about brands and companies.

Having an entry for your company on Baidu Baike would allow you to establish a solid presence in China and will also enhance your brand exposure across the Chinese web. This will be useful if you are thinking of entering the Chinese market or want to generate greater awareness of your brand in China. Having your Baidu Baike entry optimised will help it to rank for relevant keywords and increase its visibility online. This will drive more, relevant visitors to your website and support your overall SEO activities.

We will optimise content you already have in Chinese and structure the text into meaningful sections, optimising it for your target keywords and ensuring it is in full accordance with Baidu Baike guidelines for new encyclopaedia entries. This service is absolutely essential for preparing content before uploading it onto Baidu Baike.

You will receive the optimised content in a PDF format.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will also need to have the content about your company that you wish us to translate, as well as any keywords that you wish us to include.

Optimisation is carried out by a trained native speaker under the supervision of a project coordinator to ensure linguistic and grammatical integrity, as well as maximum SEO performance of your content. They will structure your content into appropriate sections and optimise it using keywords.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times