Why conduct international PPC keyword research for Yahoo Japan?
Despite failing to make a serious dint in the search market in many countries, Yahoo is successful in Japan, proving more popular than alternatives such as Google. Therefore, incorporating Yahoo Japan into your paid strategy for this market is essential.
It is essential that keyword research is conducted from scratch by a Japanese native when you are targeting the Japanese market. This is because keywords cannot simply be translated, but instead are the natural product of the country's unique culture and language. Researching keywords from scratch ensures that you take into account any Japanese colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.
A native linguist will research and compile a list of relevant and quality Japanese keywords that your target audience actually searches for on Yahoo Japan, including a back translation into English. They will also research the search volume data.