International PPC keyword research for Yahoo Japan

You could be missing local opportunities if your keywords are lost in translation

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Can your site be found by your local Japanese audience?

Yahoo Japan is the most popular search engine in Japan, so is an essential channel for PPC activity in the country. Conducting detailed keyword research is an essential part of any PPC campaign as it helps to ensure you are targeting the most relevant and popular keywords used by your target audience. This can help to improve click-through rates, conversions and return on investment. A native linguist will conduct keyword research in Japanese, compiling these into a report along with the English back translations and further data such as the search volume.

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International PPC keyword research for Yahoo Japan can help...

  • 1

    When you want to improve the performance of your Yahoo Japan PPC campaigns.

  • 2

    When you want to launch a Yahoo Japan PPC campaign in Japanese.

  • 3

    When you are launching a new product/service in Japan and want to incorporate it into your existing Yahoo Japan PPC campaign.

  • 4

    When you want to get an insight into search behaviour in the Japanese market.

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Why conduct international PPC keyword research for Yahoo Japan?

Despite failing to make a serious dint in the search market in many countries, Yahoo is successful in Japan, proving more popular than alternatives such as Google. Therefore, incorporating Yahoo Japan into your paid strategy for this market is essential.

It is essential that keyword research is conducted from scratch by a Japanese native when you are targeting the Japanese market. This is because keywords cannot simply be translated, but instead are the natural product of the country's unique culture and language. Researching keywords from scratch ensures that you take into account any Japanese colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.

A native linguist will research and compile a list of relevant and quality Japanese keywords that your target audience actually searches for on Yahoo Japan, including a back translation into English. They will also research the search volume data.

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How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your Yahoo Japan PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A native linguist will conduct thorough research into relevant Japanese keywords that your target audience is searching for on Yahoo Japan and will compile these (and an English back translation) into a list. They will also conduct research into the search volume of these keywords.

This research will be delivered to you in an Excel format.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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International PPC keyword research for Yahoo Japan

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