Why is keyword research important?
For marketers seeking to improve visibility in the natural search results on 360 Search, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all on-page and off-page website optimisation efforts.
All research is conducted by a native Chinese-speaking search marketer. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords on 360 Search and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as estimated daily search volumes.
We recommend that research is refreshed on a regular basis to identify changes in the patterns of search on 360 Search.