Baidu is the most popular search engine in China, so is an essential channel for PPC activity in the country. Conducting detailed keyword research is an essential part of any PPC campaign as it helps to ensure you are targeting the most relevant and popular keywords used by your target audience. This can help to improve click-through rates, conversions and return on investment. A native linguist will conduct keyword research in Chinese, compiling these into a report along with the English back translations and further data such as the search volume, estimated cost-per-click and competition data.
When you want to improve the performance of your Baidu PPC campaigns.
When you want to launch a Baidu PPC campaign in Chinese.
When you are launching a new product/service in China and want to incorporate it into your existing Baidu PPC campaign.
When you want to get an insight into search behaviour in the Chinese market.
Baidu is the leading search engine in China with over 70% of the market share. Whilst China's other key native search engines, Qihoo's 360 Search and Sogou, represent additional opportunities, it's Baidu that should be prioritised when targeting the country's internet users.
It is essential that keyword research is conducted from scratch by a Chinese native when you are targeting the Chinese market. This is because keywords cannot simply be translated, but instead are the natural product of the country's unique culture and language. Researching keywords from scratch ensures that you take into account any Chinese colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.
A native linguist will research and compile a list of relevant and quality Chinese keywords that your target audience actually searches for on Baidu, including a back translation into English. They will also research the search volume data, estimated cost-per-click and the competition data.
The process begins by completing a briefing questionnaire with your Account Manager to clarify your Baidu PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
A native linguist will conduct thorough research into relevant Chinese keywords that your target audience is searching for on Baidu and will compile these (and an English back translation) into a list. They will also conduct research into the search volume of these keywords, the estimated cost-per-click and competition data.
This research will be delivered to you in an Excel or PDF format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.