Whether you’re looking to launch a new website in Russia or improve existing rankings in Yandex, identifying relevant search queries is an important starting point when dealing with Russia’s market-leading search engine. All our researchers are experienced search marketers and being native to the Russian market, are naturally in tune with local marketing norms and cultural nuances. We’ll deliver an easy to use report that can be used to inform your website optimisation efforts in Russia.Learn More
You lack a native Russian speaker and experience of working with Yandex
You need to identify relevant keyword opportunities on Yandex
You need to refresh your existing target keywords and find additional opportunities
You’re planning to launch new products or services in Russia and would like to optimise your website/pages accordingly
Translating your website/pages for the Russian market
Yandex is the leading search engine in Russia with over 60% market share. Whilst Google (27+%) presents additional opportunities; it’s Yandex that should be prioritised when targeting the country’s some 62+ million internet users and the largest online population in Europe. Yandex should also be part of marketers’ considerations when looking to target Ukraine (25% share of search), Kazakhstan (30%) and Belarus (41%).
For marketers seeking to improve visibility in the natural search results of Yandex, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts in Russia.
All research is conducted by a native-speaking search marketer, who is experienced with local research tools and additional complexities of working with Yandex. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords in Yandex and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as estimated search volumes.
We recommend that research must be refreshed on a regular basis to identify changes in the patterns of search on Yandex.
The process begins by completing a briefing questionnaire with your account manager to clarify objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.
Our native-speaking search specialist(s) will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.
When conducting the research, our team begins by reviewing your website or landing pages (if available) to compile an initial ‘seed’ list of relevant words and phrases in the target language. Using keyword research tools and techniques, we’ll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in Excel format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.