Despite failing to make a serious dint in the search market in many countries, Yahoo is successful in Japan, proving more popular than alternatives such as Google.
For marketers seeking to improve visibility in the natural search results of Yahoo, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts in Japan.
All research is conducted by a native-speaking search marketer, who is experienced with local research tools and additional complexities of working with Yahoo. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords in Yahoo and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as estimated search volumes.
We recommend that research must be refreshed on a regular basis to identify changes in the patterns of search on Yahoo.