A URL, also known as a web address, is the unique text that displays in the search bar and refers to a unique web page.
Localising your website's URLs to contain relevant, descriptive and region-appropriate words brings several benefits. It is useful to the user as it allows them to determine the content of the page before clicking on it, for example if the URL is sent to them in an email or they see it in search engine results. If the URL is localised in their language it will also make your target audience think it is more local and relevant to them. This can increase the click-through-rate on the URL by quality users who are interested in the content implied by the URL. It also brings SEO benefits, as search engines value relevant keyword usage in URLs.
We will localise and optimise your URL in your target language.