Why is it important to know about keyword trends?
When you decide to launch a campaign in a new target market, it is wise to research your keywords and establish if there are any trends which could affect your campaign. Seasonality can play a key role, with some keywords being highly popular in winter but only showing a few searches in summer (e.g. “snowboarding”). There might also be regional variations in how popular your keywords are, for example due to regional dialects.
Knowing how your keywords behave will allow you to plan your campaign to produce an effective online marketing campaign that is tailored to your target region, as well as help you allocate your budget appropriately. For example, you might want to increase your budget to ensure you are aligned with your competitors when the demand is higher. You might also find out that one of your keywords is more popular in one region than others and therefore set a different budget within a country.
We will provide trends on your top five keywords. We will deliver a document that includes the list of keywords, related graphs and popularity maps when possible. We will also conduct some online research to give you a possible explanation for the different trends.