Why is it important to know about keyword trends?
When you decide to launch a campaign in a new target market, it is wise to research your keywords and establish if there are any trends which could affect your campaign. Seasonality can play a key role, with some keywords being highly popular in winter but only showing a few searches in summer (e.g. â€śsnowboardingâ€ť). There might also be regional variations in how popular your keywords are, for example due to regional dialects.
Knowing how your keywords behave will allow you to plan your campaign to produce an effective online marketing campaign that is tailored to your target region, as well as help you allocate your budget appropriately. For example, you might want to increase your budget to ensure you are aligned with your competitors when the demand is higher. You might also find out that one of your keywords is more popular in one region than others and therefore set a different budget within a country.
We will provide trends on your top five keywords. We will deliver a document that includes the list of keywords, related graphs and popularity maps when possible. We will also conduct some online research to give you a possible explanation for the different trends.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS