Make sure your international campaigns run smoothly

When you launch a campaign in a new market, it is useful to understand how your keywords perform so that you can effectively plan your campaign and budget. We will analyse the trends on your top five keywords and produce a report describing any regional or temporal variations.

This service can help…

When you have just launched a campaign in a new market.

When you have just added a new ad group in a campaign and your budget needs to be defined.

When you are launching a new product or service and you want to understand the demand for related keywords.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to know about keyword trends?

When you decide to launch a campaign in a new target market, it is wise to research your keywords and establish if there are any trends which could affect your campaign. Seasonality can play a key role, with some keywords being highly popular in winter but only showing a few searches in summer (e.g. “snowboarding”). There might also be regional variations in how popular your keywords are, for example due to regional dialects.

Knowing how your keywords behave will allow you to plan your campaign to produce an effective online marketing campaign that is tailored to your target region, as well as help you allocate your budget appropriately. For example, you might want to increase your budget to ensure you are aligned with your competitors when the demand is higher. You might also find out that one of your keywords is more popular in one region than others and therefore set a different budget within a country.

We will provide trends on your top five keywords. We will deliver a document that includes the list of keywords, related graphs and popularity maps when possible. We will also conduct some online research to give you a possible explanation for the different trends.

How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will also need to know your top five target keywords and your target country.

A native speaker, under the supervision of a Project Manager, will analyse the trends on your top five keywords, highlighting variations in keyword popularity by time of year and region. We will compile this information into a report, also providing budget recommendations and potential explanations for variations.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times